Sunday, July 06, 2008

MacFarlane & Google to release Web ONLY Content

clipped from www.nytimes.com
Google and Creator of 'Family Guy' Strike a Deal

LOS ANGELES — Google is experimenting with a new method of distributing original material on the Web, and some Hollywood film financiers are betting millions that the company will succeed.


In September, Seth MacFarlane, creator of "Family Guy" on television, will unveil a carefully guarded new project called "Seth MacFarlane's Cavalcade of Cartoon Comedy." Unlike "Family Guy," which is broadcast on Fox, this animation series will appear exclusively on the Internet.


The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane's target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a "Cavalcade" video clip.


Advertising will be incorporated into the clips in varying ways. In some cases, there will be "preroll" ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple "brought to you by" note at the beginning.


Mr. MacFarlane, who will receive a percentage of the ad revenue, has created a stable of new characters to star in the series, which will be served up in 50 two-minute episodes.


In an interview, he described the installments as "animated versions of the one-frame cartoons you might see in The New Yorker, only edgier."


For a more substantial fee, Mr. MacFarlane has been working with advertisers to animate original commercials that will run with "Cavalcade." Google and Mr. MacFarlane would not reveal any of the advertisers, but the two said that several deals are among the largest ever landed by AdSense, which went into business in 2003.


Google, which calls the distribution service the Google Content Network, until now has only dabbled in distributing original content. In May, it announced a deal with The Washington Post to distribute real estate listings from the newspaper's Web site in a similar manner.


But the partnership with Mr. MacFarlane represents a bold step into the distribution business, one that, if successful, will surely send shock waves through the entertainment business. "Cavalcade" is not only from a high-profile Hollywood talent, but also carries a multimillion-dollar production price tag, by far the largest amount spent on original Internet content to date.


"We feel that we have recreated the mass media," said Kim Malone Scott, director of sales and operations for AdSense.


Until now, budgets for original Webisodes have peaked in the low six figures because creators have not been able to figure out a business model that allows for higher spending. Either advertisers have not wanted to pay, or it has been too difficult to attract a large enough audience to support the cost of television or movie-quality work.


But Media Rights Capital, a boutique production company that has the ability to invest about $400 million a year in movies, television and Internet episodes, thinks it has figured out a sustainable business model with the Google Content Network. Every time someone clicks on one of the syndicated videos, the associated advertiser pays a fee, with shares going to Mr. MacFarlane, Media Rights, Google and the Web site that generated the click.


"We believe the revenue could be formidable," said Karl Austen, a lawyer who worked on the deal. "What is exciting is that this is a way to monetize the Internet immediately. Instead of creating a Web site and hoping Seth's fans find it, we are going to push the content to where people are already at."


Media Rights sells the advertising inventory. Asif Satchu, the company's co-chief executive, would not reveal how much advertisers were being asked to pay, except to say that it is "significantly higher" than if they were placing the same ad via AdSense.


Hollywood's powerful Endeavor talent agency helped shepherd Mr. MacFarlane through the negotiations, which started during a recent gap in the animator's contract with 20th Century Fox. Mr. MacFarlane said he wanted to take a stab at an original Internet program because he was feeling constrained by the "taste police," a k a the Federal Communications Commission

Firefox Users are Most Secure

clipped from www.crn.com

Firefox Users Most Secure on Internet, Study Reveals


By Stefanie Hoffman, ChannelWeb
5:03 PM EDT Wed. Jul. 02, 2008
Mozilla Firefox fans might rest a little easier these days after a study released Tuesday revealed that its users are most secure on the Internet.

The study "Understanding the Web browser threat: Examination of vulnerable online Web browser populations and the "insecurity iceberg," was a collaborative effort conducted by researchers at The Swiss Federal Institute of Technology, Google and IBM (NYSE:IBM) Internet Security Services. The research offers a comprehensive analysis of Web browsers, particularly in the area of security. The study's aim was to analyze Web browser preference and behavior for people using the Internet.

Altogether, the study found that less than 60 percent (59.1) of people use up-to-date, fully patched Web browsers. Failure update browsers exponentially increases the chance for remote attacks executed by hackers, the study found.

In recent years, the Web has become the vehicle for malicious attacks, which have enabled cyber criminals to execute code that shuts down a system or takes complete control of a user's PC. Unlike years past, hackers now are creating new malware specifically to gain access to user's personal and financial information, with the aim of committing identity theft or selling it on the black market.

The study concluded that of the hundreds of millions of users accessing Web browsers worldwide, more than 600 million were at risk of attack for not running the latest, most secure Web browser version as of June 2008.

Firefox users were far and away the most likely to use the latest version, with an overwhelming 83.3 percent running an updated browser on any given day. However, despite Firefox's single click integrate auto-update functionality, 16.7 percent of Firefox users still continue access the Web with an outdated version of the browser, researchers said.

The study also revealed that the majority of Safari users (65.3) percent were likely to use the latest version of the browser between December 2007 and June 2008, after Safari version 3 became available.

Meanwhile, Microsoft (NSDQ:MSFT)'s Internet Explorer users ranked last in terms of safe browsing. Between January 2007 and June 2008, less than half of IE users -- 47.6 percent -- were running the most secure browser version during the same time period.

Opera ranked slightly higher than IE, with about 56 percent of users who said that they have applied the latest version of the browser to their computer. Of the four browsers surveyed, Opera ranked last in popularity, with a just 11 million users that comprise .8 percent of the marketshare.

Altogether, Safari has captured only 48 million users, equaling about 3.4 percent of the market -- a user base far surpassed by Firefox's 227 million and IE's 1.1 billion, encompassing 16.1 percent and 78.3 percent of the market respectively.

Researchers initiated the study to highlight the growing global problem of Web exploitation and the increasing number of users who log onto various Web browsers.

Among other things, the researchers aimed to address the growing number of threats launched by attackers in recent years that exploit Web vulnerabilities with stealthy and silent attacks for financial gain.

"Profit motivated cyber"criminals have rapidly adopted Web browser exploitation as a key vector for malware installation," researchers state. "As popularity of this attack vector has blossomed, there have been frequent reports of hundreds of thousands of Web sites succumbing to mass-defacement, where the defacement often consists of an embedded iFrame. These iFrames typically include content from servers hosting malicious JavaScript code designed to exploit vulnerabilities accessible through the user's Web browser and subsequently to initiate a drive-by malware download."

The researchers also stated that attacks have become so sophisticated that they are able to spread malicious code to numerous users by infecting "legitimate" high trafficked and popular Web sites, underscoring the need for users to apply the latest browser patches and updates when surfing the Internet.

Researchers also advised that in light of a more dangerous security landscape and the barrage of Trojans, botnets and other malware, users need to use the most recent version of the installed software and immediately apply the latest patches as they become available.

"With today's hostile Intent and drive-by download attack vectors, failure to apply patches promptly or missing them entirely is a recipe for disaster; exposing the host to infection and possibly subsequent data disclosure or loss," they said.

Top 10 Ridiculous Sex Laws

Top Ten WTF? US Sex Laws

Media Credit: Photos.com

1. Oral sex is illegal in 18 states, including Arizona.

2. In Virginia, it is illegal to have sex with the lights on.

3. It is illegal for husbands in Willowdale, Oregon, to talk dirty during intercourse.

4. Sexual intercourse between unmarried couples is illegal in Georgia.

5. Engaging in any sexual position other than missionary is illegal in Washington, DC.

6. In Connorsville, Wisconsin, it is illegal for a man to shoot off a gun when his female partner is having an orgasm.

7. In Harrisburg, Pennsylvania, it is illegal to have sex with a truck driver inside a toll booth.

8. Having sexual relations with a porcupine is illegal in Florida.

9. It is illegal in Utah to marry your first cousin before the age of 65.

10. Sex with animals is perfectly legal for men in Washington state, as long as the animal weighs less than 40 pounds.

Advanced Contacts

Your life will be flashed before your eyes


Prototype contact lenses that include LEDs and circuits could become a tiny personal display



Contact lens

A researcher holds one of the completed contact lenses


Babak Parviz wears contact lenses. But he's not yet using the new contact lenses he's made in his Seattle laboratory. Containing electronic circuits, they look like something from a science fiction movie. He's now going to add some extremely small light emitting diodes (LEDs), helping turn his prototype contact lenses into a sophisticated personal display - the tiniest one possible.


As an assistant professor of electrical engineering at the University of Washington, Parviz works on bio-nanotechnology, self-assembly, nanofabrication and micro-electro mechanical systems. He makes tiny but functional electronic devices and, using nanotechnology and microfabrication techniques, integrates them on to polymers or glass using a process known as self-assembly.


So how did he think of making a "bionic" contact lens? "Imagine a person with that kind of research expertise and background," says Parviz. "Imagine also the same person waking up every morning and putting a contact lens in his eye."


Looking ahead


Making the connection wasn't hard, as Parviz had also been thinking about unconventional displays. Contact lenses are made from flexible transparent polymers, just the sort of challenging material that Parviz likes to stick tiny electronic circuits on. "The driver is not to make something small. The driver is to make something that's cool and useful. Having a display in a contact lens is very useful."


Parviz argues that ironically, the current display sizes in mobile computers and phones hinder rather than help miniaturisation. "The display size is one of the main reasons that laptops, cellphones, PDAs, etc are not smaller today. If we move the display to a contact lens, we can significantly remove the physical constraints on mobile devices."


So far, he's shown that high-performance circuitry including microLEDs can be incorporated on to transparent, thin, flexible plastic substrates. The circuits involve making metal layers a few nanometres thick linked to LEDs that are about one third of a millimetre across. A microfabrication technique known as self-assembly relies on capillary effects to bring together pre-shaped pieces of circuit.


The prototype contact lens - which will eventually contain LEDs - has yet to be powered up. That key step, says Parviz, is several months off. "We're looking at two different ways to transmit power. One is radio frequency power transmission. We need antennae on these contact lenses anyway because we need to transmit data to them. The other way we're looking at right now is to incorporate photovoltaic [solar] cells."


Power isn't the hardest problem. A contact lens sits directly on the surface of the eye, much too close for the eye's lens to focus on. "To create the focused image we have to manipulate the light rays," says Parviz. "You can create a focused image if you use laser instead of LEDs."


If shining very low power diode lasers on to the retina seems risky, then microLEDs might be the answer. These provide diffuse light and, to make them work, Parviz might integrate an array of individual micro-lenses into the contact lens. "If the pixel [the microLED] is close enough to the micro-lens, it will generate a virtual image that could be 30cm or more away from the surface. Our eyes can focus on this now."


All this raises questions of biocompatibility: the electronics in the contact lenses must not harm the eye. If that's assured, then the idea of a fully functional wireless display on a contact lens might seem, at first, to have many uses.


Parviz talks about augmented reality, such as superimposing text messages or direction arrows on your view of the world. But even trivial applications will require a high-resolution display. So his next step is to demonstrate a programmable wireless contact lens with a few pixels - perhaps eight - that's safe to wear. Since his work became widely known, Parviz has received emails from people wanting to test the contact lenses, while others have proposed ideas. He's also had emails from those with vision problems, an area he hopes to help with.


An 11-year-old student also wrote in describing a school competition involving an idea for a "closed caption eye" using electronic contact lenses for the hearing-impaired. For example, a fire alarm symbol appears when the alarm sounds, an idea Parviz now has in mind. "We are looking right now at gaming, augmented reality, computing, telecom and medical applications."


However, Professor James Wolffsohn of Aston University in Birmingham isn't enthusiastic. As the head of optometry, his research interests include contact lenses. "I've never seen anyone try and print circuits on to a contact lens," says Wolffsohn.


He points out that a contact lens is around 14mm wide, compared to the pupil's diameter of between 4mm and 5mm. He reckons that doesn't leave a lot of space for electronics without interrupting vision; and it might be difficult to project an image from the periphery into the eye's central area.


"The focusing would be the real issue. These are incredibly close to the eye," says Wolffsohn of Parviz's plan. He adds that while dust in a contact lens is uncomfortable, you don't see it because it's just too close. The same applies to images on the contact lens. "There would have to be some projection technology for it to appear at a distance that you could then focus on. I can't really see them generating a projection through a contact lens."


Vision on

Wolffsohn also doesn't think the research will help low-vision sufferers who need high-contrast large-text solutions; only a very small number wear contact lenses already. Most people commonly needing vision correction choose glasses, and, as for laser diodes: "There would certainly be issues about laser damage to the retina."


Nevertheless, Wolffsohn is attracted to the idea of putting electronics on to glasses (as has been done with some products already). There's more space and no biocompatibility issues, while image projection is an easier proposition. His verdict on using contact lenses as a display device? "They wouldn't be my starting point if I had this technology," says Wolffsohn. But whichever way this research goes, it's worth keeping an eye on.

Company Connections

Tuesday, July 01, 2008

VLC as the Master of your Digital Media

Master Your Digital Media with VLC


Cross-platform media player VLC is often referred to as the "Swiss Army knife of media applications" for good reason: Not only does VLC play nearly any file you throw at it (you even voted it the best desktop media player), but it can do so much more. From ripping DVDs to converting files to iPod-friendly formats, let's take a look at the four coolest things you can do with VLC and start you on your way to becoming a VLC ninja. Photo by R'eyes.

NOTE: Many of these VLC tricks use the same dialogs, so rather than repeat the same steps every time, I'll be doing a thorough step-by-step once and then highlighting only the differences in the subsequent mini-guides. I'm using Windows in most of my examples, but since VLC is cross-platform, most of the same tricks should work just as well on any platform. VLC has a Streaming and Transcoding Wizard that's supposed to make this process even easier, but it's been buggy for me in all my tests, so I decided to go with the slightly more difficult method detailed below.

Rip Any DVD

You may have thought that you needed some fancy DVD ripping tools to rip DVDs to your hard drive, but VLC can actually rip any DVD with ease. As reader joelena pointed out, since VLC plays the DVD in order to encode it, it can bypass any copy protection. Here's how it works:
  1. Open the Disc and Find the Correct Title: Insert your DVD and open it with File -> Open Disc. We need to find the right title to rip from the DVD, so at this point we're going to preview titles from the disc one by one. To do this, start with 0 as your title number and increment one number at a time until you find the title you want to rip. I've found it's quicker if you choose DVD rather than DVD (menus) at the top of the Open dialog so you only have to wade through actual video.
  2. Pick a Folder to Save the Rip and Name It: Now that you've find the right track, you just need to tell VLC that you want to save it. To do so, tick the Stream/Save checkbox, then click Settings. Here you need to tell VLC where to save the file, so tick the File checkbox and pick a folder to save it to and then give it a name (e.g., My DVD Rip.mpg).
  3. video-and-audio-output-settings.pngDetermine Video and Audio Settings: Now you're ready to tweak the final settings before it's time to rip. Tick the Video codec and Audio codec, then choose the output codecs you prefer. This is really up to you, and if you don't have a preference I've had good results using the defaults described in this excellent VLC rip guide: mp1v for the video codec and mp3 for audio. If you need a specific file format for a mobile device, you may want to choose a difference encapsulation method and codec. Hit OK when you're done.
  4. Rip Away: You've made it. Just hit OK again (make sure Stream/Save is checked) and it should start ripping.

vlc-progress.pngVLC will rip the DVD faster than real-time playback, and when it's done (you can follow the ripping process in the corner of the VLC window.

Convert Any Video for Your iPod or iPhone with a Drag and Drop Batch Script

vlc-ipod-converter1.pngIf you regularly convert files to a specific file format—say, for your iPod—you can set up a batch file with VLC that will make video conversions as easy as dragging and dropping the to-be-converted file onto the script.

Create a new text file and save it as VLC Converter.bat. Make sure your filesystem is showing file extensions so you aren't saving it as a text file (you don't want to end up with something like VLC Converter.bat.txt). You need to make sure it's saving with the BAT extension.

command-line-options.pngIf you were building the script from scratch, at this point you'd open up the file you just created and paste "C:\Program Files\VideoLAN\VLC\vlc.exe" %1 in the first line. Now you need to get the command line options that describe how VLC should convert the file. For that, you can use the text generated by the Target textbox at the top of the Stream/Save Settings window described in steps two and three of the DVD ripping guide above, which displays the command line options you need for your batch file. Luckily a user at the iPod forums at iLounge already put together a VLC batch conversion script for iPods, so we can just use those settings, which look like this:

"C:\Program Files\VideoLAN\VLC\vlc.exe" %1 :sout=#transcode{vcodec=mp4v,vb=1024,scale=1,height=240,width=320,acodec=mp4a,ab=128,channels=2}:duplicate{dst=std{access=file,mux=mp4,dst=%1.mp4}}

That's a lot of text, but it's just telling VLC everything you would normally tell it in the Settings dialog. The %1 variable will be replaced by the name of the file you drop on the script. Copy and paste all of that text (and only that text) into your batch file and save it. That's all there is to it. Next time you have a video file you want to convert for your iPod, just drag and drop it on your newly created batch script. The script was built specifically for converting videos to an iPod-compatible format, but you can build your own scripts to do virtually common conversions you want.

Stream Media to Other Computers

Now that you're using VLC to rip your DVDs, you've got gigabyte after gigabyte of your videos on your desktop. Rather than copying all of those files to any other computer you'd like to play them on, VLC allows you to stream video over your network or even over the internet.

First, go to File -> Open File. Browse to the file you'd like to stream, and then—like above—tick the Stream/Save checkbox and click Settings. This time, rather than outputting the stream as a file, we're going to tick the UDP box and enter the local IP address of the computer you'd like to stream to. On Windows, you can find your computer's local IP address by opening the command prompt (Win-R, type cmd, and hit Enter), and then type ipconfig and hit Enter.


Once you've got that, enter it in the computer you're streaming from in the text box next to the UDP checkbox you just enabled. Hit OK to accept your settings, then OK again to finish the setup. While you're still on the streaming computer, go to Settings -> Add Interface -> Web Interface.

Now it's time to start the stream on your other computer, and doing so is a breeze. Just open VLC on your second computer, go to File -> Open Network Stream, and—assuming the UDP choice is selected and the port matches the port you used in the setup above (unless you changed it, they should both default to 1234), just hit OK to start the stream.

vlc-web-remote-control1.pngYou're presented with a slight problem streaming the video using VLC this way, namely that you can't control the playback from the remote VLC interface. Luckily you already enabled the web interface, so on the computer you're streaming to, open a web browser and point it to the VLC web interface. If you're streaming over a local network, find your streaming computer's IP address the same way you did with the remote computer's address above, then enter it into your browser with port 8080 appended to the end. Mine looks like http://192.168.1.2:8080. Through the web interface on the remote computer, you can control all of VLC's playback. Handy, huh?

You can stream video over the internet and not just over your local network, but you'll need to either have a static external IP address or assign a domain name to your computer to do so easily. For more details on streaming with VLC, check out Engadget's previous guide.

Play Ripped DVDs

If you prefer keeping ripped DVDs entirely in tact with you rip them to your computer, VLC may not be your tool of choice for ripping. Instead I'd recommend an alternate ripping tool like our one-click DVD ripping solution DVD Rip or one of the other DVD ripping methods we've covered in the past. Once you've ripped the full DVD to your hard, VLC comes in handy once again to play that ripped DVD, menus and all.

DVD-Play2.pngWe've highlighted how to play full ripped DVDs with VLC before, but for an even easier solution, check out DVD Play, a Lifehacker Code original that works as a more attractive front end to playing back full DVD rips with VLC.


We've really only scratched the surface of all the awesome things you can do with VLC, so if you've got a favorite VLC technique of your own (or even favorite encoding settings), let's hear about it in the comments.

Thursday, June 19, 2008

What is Good Tequilla?

What is good tequila?

BBum at Tequila Partida

This weblog post is at least a decade in the making. Seriously. I wrote the original version of this sometime in the late '90s as a mailing list post, then revised it again when someone at Apple asked for tequila recommendations. Likely forwarded it a dozen times or so in the interim years.

Every time I forward it, I said "I should weblog this thing". So, here it is — with some additional edits, too. Like my "So you wanna buy a big green egg" post, I'll likely edit this over the coming years, too.

I'm going to break this into two separate posts; one about tequila and one about margaritas. Eventually, I'll make a third post about cooking, agave, and tequila.

First, Cuervo Gold is not good tequila. It is actually a really terrible product, quality wise, backed by some brilliant market. Sadly, most of the tequila consumed in the United States is Cuervo Gold or something equally as bad. And by "bad", I mean bad taste and vicious hangover.

Good tequila is almost always a tequila that is made from alcohol distilled from 100% blue agave. Specifically, the species Agave Weber Tequilana. This plant of the class Liliopsida (Lilies) has nothing to do with cactus. Blue agave is grown primarily in the Mexican state of Jalisco.

More specifically, Cuervo gold is a Tequila Mixto, Joven Abocado or, more precisely, young and adulterated tequila.

By Mexican law, adulterated tequilas are at least 51% blue agave. The other 49% is generally comprised of the absolute cheapest, nastiest, sugar cane based liquor. If you are familiar with big city corner bodegas, the cheap rum in the plastic bottle on the bottom shelf behind the counter. "Bum rum" we called it in NYC.

Adulterated tequila would not have any color. To give it color and take a bit of edge off, Cuervo (and others) add caramel. This ultra-nasty combination of cheap cane sugar alcohol and low quality agave distillate is the reason for the vicious hangover. Those massive nasty sugar molecules break down into all sorts of evils that take your body a long time to metabolize. Hence, a Cuervo/adulterated tequila hangover is a trip through hell.

If all you have had is Cuervo (or Mezcal with a worm in it), then you really ought to give a true 100% blue agave tequila a chance… it is a night and day kind of experience.

Not all adulterated tequilas are bad. There are some excellent adulterated tequilas available, but they are very hard to find. Visit Tommy's and Julio has 'em all.

Of the 100% blue agave tequilas, there are 3 4 kinds; blanco, reposado, anejo, and extra anejo. Extra anejo was created in 2006 as a new market segment identifier.

It is important to note that, in all segments, there are examples of tequilas that are excellent for sipping straight and others that are really only appropriate in a mix.

Blanco or Silver

Pure 100% Blue Agave Tequila

A relatively unaged tequila. That is, the tequila is made from alcohol fermented from sugars found in the blue agave plant and then distilled. This is generally filtered such that it is bottled as a clear liquid, typically once fermentation is finished. Some blancos will be rested for upwards of 45 days, typically in large stainless steel tanks. Some distilleries will oxygenate the tequila during this period of time, taking a bit of the edge off of the flavors.

Blanco or silver tequilas are generally fruitier and will have a bit of a bite to them. Personally, a good blanco margarita is my favorite kind. El Tesoro, Herradura, and Fortaleza all make stellar blanco tequilas.

Note that El Tesoro Platinum (blanco) has just a tiny bit of color. Unlike most tequilas, it is actually distilled to proof — that is, distilled to the bottling strength and not diluted down to bottle strength with water. It has less filtration and, thus, just a bit of color usually. El Tesoro Platinum provides one of the most herbaceous of the silver tequilas, offering the distinct flavors of the highland agave from which it is made.

The Partida bottle on the right in the first picture in this post is Partida's excellent blanco, the absolutely clarity of which is obvious in that picture.

The tequila pouring out of the spout and through the bit of cheese cloth is about 70% alcohol agave distillate that, with water added to bring it down to 40% ABV, would be Centinela blanco.

Los Abuelos Reposado Tequila

Reposado

This is a slightly aged or "rested" tequila. The tequila in this segment is aged for more than 2 months but less than a year in oak barrels of any size; often hundreds of gallons. The aging process takes a bit of the bite and fruitiness off of the tequila, replacing it with a touch of the wood within which the liquid is stored.

Many common and relatively cheap, decent quality, brands are often reposados. Some examples include Hornitos (a Sauza brand), Cazadores, and Cabrito. Of the three, Cabrito — Centinela's discounted label — is, by far, the best. Of these, I would only use them in margaritas.

I prefer reposados because they carry forth both the distinct flavors of the agave used in production and the style of distillation and aging implied by the distillery.

My two favorite general purpose sipping (i.e. awesome quality casual sipping or mixing tequilas) tequilas are both reposados. From the town of Tequila in the heartlands of Jalisco comes Fortaleza, made by Guillermo Erickson Sauza (fifth generation in the Sauza family). El Tesoro Reposado is made in the highlands town of Arandas by the Camarena family.

In the united states, once you move beyond the mixtos, the most commonly sold tequilas are either silvers or anejos.

Not so in Mexico. The most commonly sold tequilas in Jalisco are reposados. When a family — an extended family in US terms — gathers for a meal, you'll typically see a bottle of reposado or two on the table. Some drink it straight, some mixed with grapefruit juice and/or fresca.

This isn't surprising. Reposados offer a bit more smoothness — more sippable oakiness — than blancos, while still preserving the characteristic vegetal flavors from the agave.

And they are considerably cheaper than anejos.

Nothing beats a lazy sunday afternoon meal of tortillas, carnitas, various veggies and salsas, accompanied by a great reposado and a handful of different refreshing fruit juices and sodas to mix it with!

Anejo

To be in this class, a tequila must be aged in small oak barrels. Typically, in 55 gallon bourbon, whiskey or cognac barrels (though occasionally aged in anything from port to new oak barrels). Due to the aging in small batches in previously used liquor barrels, an Anejo tequila will take on the flavor of whatever was aged in the barrel.

Aging can last anywhere from 1 to 3 years, after which it becomes an extra anejo.

Some tequilas are aged in multiple kinds of barrels and then blended afterwords, possibly with more aging and often falling, again, in the category of extra anejo.

During aging in these smaller barrels, upwards of 20% of the liquid in the barrel is lost per year due to evaporation. This loss is called the angel's share and, given the volume lost, there must be some awesome angel parties in Mexico. The loss can be reduced by humidifying the aging warehouse / cave, but doing so both changes the nature of the resulting product and runs the risk of molds or other evil bugs taking up residence in the barrel wood, potentially ruining whole barrels.

Flavors for well made Anejos move more towards scotches, whiskeys, bourbons, and the like. That is, you'll taste more of the wood, it will typically be smoother, and there will be less of a vegetal flavor.

Extra Anejo

This category was created in 2006 to provide an at-a-glance means of identifying the relatively rare tequilas that are aged for more than 3 years. Obviously, the angel's share for a 3+ year old tequila is significantly larger and, thus, most of the tequila's in this class are considerably more expensive.

This is also the category where you will find tequilas that have been aged in multiple barrel types, blended and then aged more.

Flavors in this category tend to be more unique and more intense, with some extra anejos approaching 20+ year old scotch in intensity and smoothness.

Interestingly, tequila really doesn't change much when it is left in the barrel for more than 7 years. Because the evaporation rate is high, the claim is that the aging process is accelerated. That does seem to be the case in that tequila picks up the flavors of the wood and gains an aged smoothness much more rapidly than scotches. Certainly, after 7 years in the barrel with 10% or 15% of the remaining volume lost per year, the concentration of the flavors in the remaining liquid will increase rapidly!


There exists awesome tequilas in all of the above market segments and any good tequila will make a good margarita, too. A good margarita should carry through the flavors of the tequila used, though some of the subtleties of an anejo or extra anejo will be lost.

I have been harsh on Cuervo. Cuervo does make some great tequilas. Their "Reserva De L'Familia" line is 100% blue agave and it is quite delicious. However, it is relatively expensive and I find the flavors to be overwhelming. For considerably less money, it is easy to find much better quality products.

Thursday, June 12, 2008

Summary of 35 Articles of Impeachment

Article I
Creating a Propaganda Campaign to Manufacture a False Case for War Against Iraq.

Article II
Falsely, Systematically, and with Criminal Intent Conflating the Attacks of September 11, 2001, With Misrepresentation of Iraq as a Security Threat as Part of Fraudulent Justification for a War of Aggression.

Article III
Misleading the American People and Members of Congress to Believe Iraq Possessed Weapons of Mass Destruction, to Manufacture a False Case for War.

Article IV
Misleading the American People and Members of Congress to Believe Iraq Posed an Imminent Threat to the United States.

Article V
Illegally Misspending Funds to Secretly Begin a War of Aggression.

Article VI
Invading Iraq in Violation of the Requirements of H. J. Res114.

Article VII
Invading Iraq Absent a Declaration of War.

Article VIII
Invading Iraq, A Sovereign Nation, in Violation of the UN Charter.

Article IX
Failing to Provide Troops With Body Armor and Vehicle Armor.

Article X
Falsifying Accounts of US Troop Deaths and Injuries for Political Purposes.

Article XI
Establishment of Permanent U.S. Military Bases in Iraq.

Article XII
Initiating a War Against Iraq for Control of That Nation's Natural Resources.

Article XIIII
Creating a Secret Task Force to Develop Energy and Military Policies With Respect to Iraq and Other Countries.

Article XIV
Misprision of a Felony, Misuse and Exposure of Classified Information And Obstruction of Justice in the Matter of Valerie Plame Wilson, Clandestine Agent of the Central Intelligence Agency.

Article XV
Providing Immunity from Prosecution for Criminal Contractors in Iraq.

Article XVI
Reckless Misspending and Waste of U.S. Tax Dollars in Connection With Iraq and US Contractors.

Article XVII
Illegal Detention: Detaining Indefinitely And Without Charge Persons Both U.S. Citizens and Foreign Captives.

Article XVIII
Torture: Secretly Authorizing, and Encouraging the Use of Torture Against Captives in Afghanistan, Iraq, and Other Places, as a Matter of Official Policy.

Article XIX
Rendition: Kidnapping People and Taking Them Against Their Will to "Black Sites" Located in Other Nations, Including Nations Known to Practice Torture.

Article XX
Imprisoning Children.

Article XXI
Misleading Congress and the American People About Threats from Iran, and Supporting Terrorist Organizations Within Iran, With the Goal of Overthrowing the Iranian Government.

Article XXII
Creating Secret Laws.

Article XXIII
Violation of the Posse Comitatus Act.

Article XXIV
Spying on American Citizens, Without a Court-Ordered Warrant, in Violation of the Law and the Fourth Amendment.

Article XXV
Directing Telecommunications Companies to Create an Illegal and Unconstitutional Database of the Private Telephone Numbers and Emails of American Citizens.

Article XXVI
Announcing the Intent to Violate Laws with Signing Statements.

Article XXVII
Failing to Comply with Congressional Subpoenas and Instructing Former Employees Not to Comply.

Article XXVIII
Tampering with Free and Fair Elections, Corruption of the Administration of Justice.

Article XXIX
Conspiracy to Violate the Voting Rights Act of 1965.

Article XXX
Misleading Congress and the American People in an Attempt to Destroy Medicare.

Article XXXI
Katrina: Failure to Plan for the Predicted Disaster of Hurricane Katrina, Failure to Respond to a Civil Emergency.

Article XXXII
Misleading Congress and the American People, Systematically Undermining Efforts to Address Global Climate Change.

Article XXXIII
Repeatedly Ignored and Failed to Respond to High Level Intelligence Warnings of Planned Terrorist Attacks in the US, Prior to 911.

Article XXXIV
Obstruction of the Investigation into the Attacks of September 11, 2001.


____________

ARTICLES OF IMPEACHMENT FOR PRESIDENT GEORGE W. BUSH

Resolved, that President George W. Bush be impeached for high crimes and misdemeanors, and that the following articles of impeachment be exhibited to the United States Senate:

Articles of impeachment exhibited by the House of Representatives of the United States of America in the name of itself and of the people of the United States of America, in maintenance and support of its impeachment against President George W. Bush for high crimes and misdemeanors.

In his conduct while President of the United States, George W. Bush, in violation of his constitutional oath to faithfully execute the office of President of the United States and, to the best of his ability, preserve, protect, and defend the Constitution of the United States, and in violation of his constitutional duty to take care that the laws be faithfully executed, has committed the following abuses of power.

Wednesday, June 11, 2008

McCain VS. Obama - Taxes

Here is a table showing the change in your tax bill in 2009 vs 2008 if McCain or Obama's policies are fully implemented:

McCain Obama
Income Avg. tax bill Avg. tax bill Difference


Over $2.9M -$269,364 +$701,885 +$971,249
$603K and up -$45,361 +$115,974 +$161,335
$227K-$603K -$7,871 +$12,000 +$7,883
$161K-$227K -$4,380 -$2,789 +$1,591
$112K-$161K -$2,614 -$2,204 +$410
$66K-$112K -$1,009 -$1,290 -$281
$38K-$66K -$319 -$1,042 -$723
$19K-$38K -$113 -$892 -$779
Under $19K -$19 -$567 -$548

Source:Tax Policy Center

From the table, we can see that if you make less than $112,000 a year, then you will pay less in taxes under Obama's policies compared to McCain's. According to the IRS, 89% of Americans report less than $100,000 in adjusted gross income (2005).

Perhaps it's worth showing this table to your undecided and Republican friends to let them know just how much they stand to lose under a McCain presidency.

Bierstick: Two beers in under two seconds

Sent to you by TO-Double-D via Google Reader:

via CrunchGear by Doug Aamoth on 6/11/08

stick

Straight out of my hometown of Minneapolis comes the Bierstick, a $20 apparatus that you fill with two cans of Busch Light, prop against a wall, then use to propel said Busch Light down your gullet in less than two seconds. I'm overflowing with pride.

It's perfect for people who find shotgunning a single beer in five seconds to be too time consuming. I mean, come on, everyone's so busy nowadays. "I can meet you at The Lodge after work for exactly 24 ounces of beer, but I can literally only stay for two seconds." The Bierstick costs $19.95 plus tax and shipping. You can buy it here.

As a bonus, if you happen to be somewhere without walls, you can also use your friend's chest. You'll both have to take your shirts off, though, so keep that in mind.

Bierstick Girls- Ally and Alex

via LiquorSnob.com


Things you can do from here:

Yet Another Homemade Air Conditioner [DIY]

Sent to you by TO-Double-D via Google Reader:

via Lifehacker by Gina Trapani on 6/11/08

diyac.pngThings are heating up this summer across the country, and air conditioner-less times and places call for some DIY ingenuity. You've already seen how to build a $30 homemade air conditioner (and upgrade it), but a new DIY air conditioner design has surfaced, this one using a fan and a bucket of cool water like the others, but without tubing. This isn't exactly a beginner's DIY project, but it looks very doable for an experienced do-it-yourselfer.


Things you can do from here:

Thursday, June 05, 2008

DVD Sales and Online Outlets

Obscene Losses

DVD sales are in free fall. Audiences are flocking to pornographic knockoffs of YouTube, especially a secretive site called YouPorn. And the amateurs are taking over. What's happening to the adult-entertainment industry is exactly what's happening to its Hollywood counterpart—only worse.

porn
On Friday, May 18, Steve Hirsch, founder of Vivid Entertainment Group, the world's largest producer of adult videos, was expecting a mysterious visitor. But Stephen Paul Jones was late. When Jones, an unknown figure in the pornography world, finally arrived in the all-white reception area of Vivid's Los Angeles offices at 2 p.m., he was apologetic. His private plane had broken down, he explained, and he was forced to fly commercial. Hirsch, dressed in a T-shirt and jeans, found that excuse a little slick. But he was eager to speak with Jones, so he let it slide and introduced him to two Vivid colleagues. When the four men sat down in the company's conference room, Jones got right to the point: He wanted Vivid to buy his website, YouPorn.com.

As its name suggests, YouPorn lets users upload and watch a virtually unlimited selection of hardcore sex videos for free. The user-generated clips on YouPorn—like those on YouTube, the site it mimics—range from the grainiest amateur footage to the slickest professional product. Also, like YouTube, the site has far more traffic than income. Just nine months after going live, in September 2006, YouPorn was on pace to log about 15 million unique visitors in May, Jones told the Vivid executives, and its audience was growing at a rate of 37.5 percent a month. Today, YouPorn is the No. 1 adult site in the world; Vivid.com, a pay site, is ranked 5,061. According to Alexa, a website-ranking company, YouPorn's overall rank is higher than CNN.com (84), About.com (114), and Weather.com (195). (Those numbers are averages for the three-month period from mid-June to mid-September.)

Blond, barrel-chested, and wearing a sport coat, Jones oozed Silicon Valley confidence. According to Hirsch, he mentioned his Stanford M.B.A. repeatedly. He offered reams of documents and audience data, emphasizing YouPorn's global reach. (Only 12 percent of the site's traffic comes from the U.S., he said.) Jones told the men that he and one other executive, a young Malaysian man living in Australia, were the owners of YouPorn, and he stressed that with the site's traffic, its opportunities were manifold: dating, gaming, mobile content, pay-per-view, webcams ("already very popular in China"), and more. He shared his vision of turning YouPorn into a "very cool brand, perhaps the Virgin of adult entertainment." As Jones rambled on, Hirsch and his executives traded raised eyebrows. Malaysia?

Still, they were intrigued by YouPorn—and more than a little intimidated by its size. In recent years, competition from the internet had cut deep into the porn studio's revenues. DVD sales, once Vivid's financial bedrock, were down almost 50 percent since 2004, and the proliferation of cheap Web-based videos was stealing market share from the company, which specializes in high-end sex films. Vivid and its top rivals—Wicked Pictures, Evil Angel, Digital Playground, Red Light District, Penthouse Media Group, and Hustler, to name a few—had lately been getting an unwanted glimpse of the overnight crisis that the file-sharing revolution brought to the music industry and Craigslist brought to newspaper classified ads.

The meeting lasted an hour. As Hirsch listened to Jones' pitch, he considered the risks of acquiring YouPorn. Hirsch had been in the adult-entertainment business long enough to be mindful of its legal pitfalls, and that was a chief concern. How do you verify the age of the participants in these thousands of sex videos—or, for that matter, the age of the audience?

For the time being, Hirsch put those questions aside and focused on the business challenge: How, exactly, would you monetize this site? All the features were free, and, as Jones admitted, the advertising revenue was meager—about $120,000 a month. Jones said he wasn't too interested in figuring that out himself. He planned to grow the audience as large as possible and then "exit" to an established company with the resources and know-how to parlay the traffic into revenue. Not that he's expecting the $1.65 billion Google paid for YouTube or even the $580 million Rupert Murdoch coughed up for MySpace. Jones told Hirsch he'd be willing to part with YouPorn for $20 million. Hirsch said he'd be in touch.

"It doesn't make any sense!" Hirsch tells me a month later. It's a hazy afternoon in June, and he is sitting behind his oak-slab desk, his eyes flickering between a pair of flat-screen monitors, one tuned to Bloomberg News and the other showing a YouPorn clip featuring a gaggle of naked women and an oxygen mask. "They're giving porn away. You can't make money on this."

A compact, well-exercised man of 46, Hirsch is one of the biggest names in the $12 billion adult-entertainment business. The very picture of a respectable, down-to-earth smut peddler, he lives with his wife and two young children in a gated community in a quiet suburb in California's San Fernando Valley, the industry's global capital. He's proudly sober, eschewing the rollicking parties of the sex business for quiet passions, such as his prehistoric-amber collection.

Hirsch's life in the industry started early. In 1970s Cleveland, his father left a career as a stockbroker, says Hirsch, to sell stag films for Reuben Sturman, the porn pioneer who eventually went to jail for tax evasion. Hirsch went to work for Sturman during high school, and Sturman nurtured the young man into a sort of porn prodigy. In 1984, when Hirsch was 23, he co-founded Vivid with the then-novel idea of signing actresses to exclusive contracts and marketing them like Old Hollywood stars. He was just in time for the dawn of the VCR, and Vivid grew quickly. It has been the largest producer of adult videos in the world for more than a decade now, in part because Hirsch borrowed heavily from the Hollywood studios he can see from his office window: expensive sets, big names (most famously Jenna Jameson), and slick packaging. By porn-industry standards, his films are expensive. He says they typically cost $50,000 to $300,000 to produce and $20,000 to market and distribute; they sell for about $25 on DVD. The company makes approximately 60 movies a year and posts roughly $100 million in annual revenue.

But lately, success hasn't come easily for Vivid and its upmarket rivals. Three years ago, 80 percent of Vivid's income came from DVD sales. Today, Hirsch puts that number at about 30 percent, with the rest coming from a fragmented range of sources: subscriptions to Vivid.com, pay-per-view TV, internet video-on-demand, merchandising, and mobile-phone deals. Domestic DVD sales are down 35 percent this year alone. His revenue is flat, he says, but that's mainly because he's been cutting costs. Within five years, he claims, DVD sales will be close to zero.

Vivid's situation is grim but not unusual. DVD woes plague the entire Valley, from multimillion-dollar corporate operations to backroom bottom-feeders: Total sales fell 11 percent in 2006, to an estimated $3.8 billion, according to Adult Video News, the industry's leading trade publication. Hirsch's company shares the high end of the market with about 20 other studios that each claim more than $20 million in annual revenues. Outside of those are at least 100 small producers who bring in $500,000 to $5 million a year, estimates Paul Fishbein, president of Adult Video News. These companies shoot on shoestring budgets of $10,000 or less (sometimes much less) per film. "Those rinky-dink companies are struggling to get 1,000 to 1,200 DVDs out at $8 to $10 wholesale," says Fishbein. "That barely pays for the cost of a cheap production."

And the decline of DVDs will only accelerate. "You're going to see a precipitous drop now," Fishbein says. "Hopefully for producers here in the Valley, that will be offset by internet sales. Hopefully."
As the portion of Americans with broadband connections (47 percent and growing) continues to rise, consumers are becoming increasingly addicted to the immediate gratification of Web video. But suddenly, there's a chasm between porn consumption and porn sales. While sales of internet-based adult entertainment grew 14 percent last year, to $2.8 billion, that figure would be substantially higher if there wasn't so much free competition, especially from the user-generated adult sites.

So far, the Valley's biggest players have tried to combat this by offering subscription sites, which give users access to a deep trove of content in exchange for a membership fee, usually paid monthly. Vivid.com is one of the more successful. With about 40,000 subscribers paying $30 a month, Hirsch says, the site generates roughly $15 million in annual revenue. Ali Joone, the founder of Digital Playground, charges the same monthly rate and says he has a comparable number of subscribers.

Much like the TV networks, movie studios, and record labels on the other side of town, porn companies are also engaged in a frantic attempt to diversify their offerings, filleting their films into smaller pieces that can be easily sold via an ever-shifting variety of digital distribution channels. From the pay-by-the-minute model on video-on-demand sites such as Adult Entertainment Broadcast Network and Hotmovies.com, to the four- to six-minute clips edited for mobile devices, the industry is looking to take the 90-minute sex videos from its old business strategy and carve them into bite-size moneymakers.

But for many companies, the sum of these new revenue streams doesn't even come close to offsetting the decline in DVD sales. What's happening in porn right now is directly analogous to what's happening to the music industry—CD sales are down 16 percent since 2005, according to Nielsen SoundScan—but worse.

"What you're losing in the DVD market, you're not making up on the paid internet side," says Fishbein. "Instead of 99 cents a song on iTunes, these guys are doing 10 cents a minute for porn."

The irony is that Hirsch and his ilk have always been the first to experiment with—and profit from—new technologies. The revolution began with VHS, which moved porn out of the theater and into the home. This made watching pornography private, an advance that created millions of new customers overnight. But to buy the stuff, you still had to venture out to the store, and who knew who you might run into?

The Web, in its early days, solved this problem. Few industries, if any, figured out e-commerce faster than the adult-entertainment business, and online DVD sales soared as a result. But Web 2.0, the catchall term for the crush of user-driven startups that have emerged in the past few years, has left the porn industry's biggest players scrambling to keep up. For the first time, technology is hurting Big Porn. "Everyone was excited because they thought the internet was going to affect our business in a positive way, and it's been the opposite," says David Joseph, the founder of Red Light District. "It's been a little scary."

"Instilling the most fear are YouPorn and its closest competitors, Adult Entertainment Broadcast Network's PornoTube and Megarotic, which draws in users with a limited layer of free videos, then tries to sell premium memberships that offer more content and faster video streaming.

These sites didn't invent free porn; they just made it exponentially easier to access. Of the three, YouPorn most closely resembles YouTube, with its stripped-down interface, unobtrusive advertising, and—for now, at least—content that's 100 percent free. PornoTube and Megarotic feel more commercial, with plenty of links to the for-pay features. But the free parts of all three sites are basically the same. Some videos are lengthy (30 minutes or more), but most are closer to three minutes. Some are bona fide amateur videos, shot and uploaded by exhibitionists, but most are clips of copyrighted professional pornography. Of these, some are scenes from high-end features, but a larger percentage are so-called gonzo clips—unscripted, rough-cut footage in which the camera operator often jumps into the action. Some clips are posted by the porn companies themselves, as trailers for the full-length versions available on their own sites, but most are uploaded by users from their own collections. Some are gay, some are straight.

In other words, there's something for everyone—and the sites are ridiculously easy to use. You don't even have to log in to watch videos, much less pay. (You're simply required to say you're 18 or older.) And the sites can't prevent users from uploading proprietary material produced by the major porn studios. All of which is why Hirsch and his counterparts in the Valley are at least as nervous as the Viacom executives who have filed a $1 billion copyright suit against Google, YouTube's owner.

But for now at least, there's no significant push to shut down the sites. Although producers in the Valley have largely resigned themselves to the fact that the copyright genie is out of the bottle, they're putting user-generated sites on notice about former moneymaking features that are now posted for all to enjoy. A few major porn companies say they regularly monitor postings on PornoTube and YouPorn and email requests to take down copyrighted material. In July, Red Light District sent a cease-and-desist letter to YouPorn after a user posted "One Night in Paris," the "official" full-length version of the Paris Hilton sex tape, which Red Light distributes. YouPorn removed the video.

By their very nature, though, user-generated sites might be vulnerable to other kinds of legal problems. If anonymous users post child pornography, it could be difficult for site owners to verify the ages of the performers. While these sites generally require viewers to confirm that they're over 18, "my 11-year-old could go on at any point," says Red Light's Joseph. Earlier this fall, a German internet provider temporarily blocked access to YouPorn because the site didn't comply with German age-verification laws. Up to now, U.S. user-generated porn sites have not been prosecuted.

There's no sign on the door of PornoTube's headquarters, in Charlotte, North Carolina. The building is concealed in a low-slung office park on the outskirts of the city, next to the railroad tracks and an aluminum factory.

Inside the air-freshened warren of bunkerlike offices, Suzann Knudsen, a PornoTube marketing executive who moonlights as a D.J. for sex-fetish parties, shows me around. She explains that despite PornoTube's 15 million monthly visitors, the website's parent company, Adult Entertainment Broadcast Network, views it as a marketing expense, not a profit center. The site was originally conceived as a feature within Xpeeps.com, A.E.B.N.'s X-rated social-networking site, to provide a way for members to trade sex videos. But soon after it launched, in July 2006, PornoTube had dwarfed Xpeeps' traffic, and A.E.B.N. decided to turn it into a separate site. The company has tried to monetize it by striking profit-sharing deals with two dozen porn studios to create promotional channels that funnel traffic toward the studios' own sites. A.E.B.N. won't disclose the value of these agreements or the small amount of advertising revenue generated by the ads placed on page margins, saying only that PornoTube breaks even. It's worth it, Knudsen says, for the traffic.

But when traffic means tens of millions of people sharing porn, there are some unique business challenges. Daphne Reeder, a customer-service rep for PornoTube, spends her days trolling the site, investigating clips that have been reported as problematic. On the July morning when I visit, she had more than 500 videos to review, most of which had been red-flagged because their descriptions included words such as little boys, force, or rape. She says the community polices itself, with users and porn companies emailing to alert the site about child pornography, copyrights being violated, ex-boyfriends uploading once-private videos, and other issues.

Adult-video producers are legally required to verify that performers are of legal age. The 2257's, as the verifications are known (after the corresponding section of the federal code), are a costly hassle to the porn studios. Vivid, for example, has an employee whose sole responsibility is 2257 compliance, and Vivid makes only 60 films a year. Reeder is one of 10 people working on compliance at PornoTube, which has about 210,000 videos. Every clip on the site is supposed to contain a link to "2257 info" documenting the age and identity of the performers, but many of the clips (mostly the genuine amateur videos) include no such information. In these cases, PornoTube attempts to perform its own verification. If it can't, the clip is removed.

One of the items on Reeder's to-do list is an age-verification complaint about a video called "Adriana Lima Blowjob." It has no 2257 info. So Reeder cuts and pastes the name into a search engine and clicks through a few sites that say Adriana Lima was born in 1981. Reeder is about to move on when I point out to her that Adriana Lima is in fact a fairly well-known model and that the woman in the video is probably not she. Is PornoTube concerned about that? Knudsen, standing behind Reeder, tells her to take it down quickly. "We do the best we can," Knudsen tells me repeatedly.

So how are big adult-video companies coping with the borderless erotic geography of the Web? By creating ever more expensive product. Like their counterparts on the other side of the Santa Monica Mountains, the studios realize they can't fight amateur with amateur. Instead, Penthouse, Vivid, and others are more committed than ever to their version of the Hollywood model—big budgets, big names, big marketing, and content distributed across a range of platforms.

In a hilltop home in an affluent corner of the Valley, Kelly Holland, the 47-year-old head of production for Penthouse Media Group, stands behind a camera monitor. She wears crisp khakis and well-worn white sneakers, and her lens is trained on a performer named Dee Lilly, who is wearing a beaded black corset. Lilly sways lazily to soft rock. Curtains billow in a fan-generated breeze.

"Beautiful, baby girl, it looks gorgeous," Holland encourages, as she watches on the monitor 10 feet away. Sitting beside her, a beefy lighting guy stares blankly out the window at the dirty swimming pool. The rest of the heavily tattooed crew—more than two dozen—wander in and out of the kitchen, where the caterer has laid out platters of just-cooked salmon, rice, and vegetables. James Sullivan, the chief operating officer of Penthouse, is visiting from New York. He stands behind Holland, studiously casual in dress shoes and a T-shirt. As the scene wraps up, Holland asks the actress to leave the frame. When Lilly stumbles, tripping over her towering plastic stilettos, Holland sweetly reassures her. "You're so cute," she says, "you don't have to know how to walk."

Holland's plan for the day is to shoot two features, each cut in a hardcore and softcore edition, plus softcore and topless content for the Web and on-demand cable. Time is tight, and the director hustles the performers around the set in order to get the most footage for their day rate: usually about $800 to $1,500 for women, less for men. Today's shoot is a conscious counterjab at the cheaply produced, handheld hardcore videos that flood user-generated adult sites and chip away at the big studios' bottom line. The total budget for three days of filming is about $110,000.

As Holland shoots Lilly for the softcore episode, designed to be downloaded onto a cell phone, another director is shooting a feature in a nearby room. Titled The Looking Glass, it's the story of a young suburban couple who buy their first home, only to discover that one of its sliding glass doors is a portal into an alternate universe where people have nonstop sex. In a bedroom done up like a Pottery Barn showroom, performers Alec Knight and Carolyn Reese are staging a crucial scene. With blond extensions and a thick mask of makeup, Reese is attractive in a girl-next-door-in-L.A. kind of way. Knight is equally average, for the most part. As they go through the motions, the cameraman urges them to act lovingly toward each other. No matter what position they're in, they find a way to gaze into each other's eyes.

Holland, a veteran in the growing ranks of female directors, believes women—and the men who want to watch with them—are customers she won't lose to online viewing. "Women are more reliable, they are more loyal, and they spend more money," she says. "For women, you have to make sure the girls have great manicures, great pedicures, and great lingerie—put them in La Perla or Agent Provocateur—and you can serve up some pretty explicit material." Holland cites HBO's new sexually explicit miniseries Tell Me You Love Me as evidence of just how mainstream pornography has become.

"It's not just a man thing," agrees Samantha Lewis, the C.E.O. of Digital Playground, who estimates that 45 percent of her Web-based sales (which include site subscriptions and DVDs sold online) are to women. "As each year goes by, we're realizing, Oh my goodness. The percentages are climbing."

The porn industry has long wanted to expand its female audience, but some producers concede it will take more than fancy sets, gauzy lighting, and a story line. "Women are just as unpredictable as men, only more so," says Phil Harvey, the 69-year-old Harvard grad who 35 years ago founded Adam & Eve, a $90 million adult-film producer and sex-toy retailer based in Hillsborough, North Carolina. Harvey is a pioneer in marketing toys and videos to women and couples, having instituted a "sex positive" approach to pornographic retailing in the late 1980s. But as important as women are to Adam & Eve's business—Harvey says 40 percent of its Web customers are female—he cautions against overgeneralizing. "At least five times we've tried to produce a women's catalog, with cuddling and coupling," he says drily. "It didn't work."

What has worked, Harvey says, is porn that is best appreciated on the big screen—or at least a television. Last year, Adam & Eve teamed with Digital Playground to make Pirates, an adult take on Disney's billion-dollar Pirates of the Caribbean franchise. Shot in high definition, set to an original score, and driven by a plot involving Incan magic and sea battles, Pirates was billed by its producers as an "electrifying and swashbuckling sex tale." Digital Playground's Joone says the film cost the two studios more than $3 million to make—one of the biggest budgets ever for an adult video—and the resulting three-disc set initially sold for $50. Harvey credits Pirates, Adam & Eve's bestselling film of all time, with helping to pull the company out of a five-year growth slump that he attributes directly to intense competition from free porn on the Web.

YouPorn—the site Stephen Paul Jones tried to sell to Vivid in May—is a strange and mysterious business. There are no links to founders' biographies, no contact information, no hint of who is behind this booming Web entity. Its domain is registered using a service designed to mask the registrant's identity.

Back in July, I sent an email to the lone address on the site. It went unanswered. I asked around and, after a series of dead ends, was told that a Stanford alumnus—an outsider to the industry—had started YouPorn. A porn producer gave me the man's cell-phone number. I left a voicemail. Jones called back a few hours later.

"It's a brave new world, man. People are crazy. What can I say?" he said, during a freewheeling two-hour conversation that swung wildly from the subjugation of female porn stars to federal regulations governing obscenity to the existence (or nonexistence) of God. Jones insisted that the site was not intended to make money. "It's not a profit center; it's more of an experiment. If you wanted to be philosophical about it, it's kind of an exploitative industry, and this is sort of the opposite."

Jones said that "Stephen Paul Jones" was an alias. He said that he was 27 years old and worked at a Newport Beach, California, hedge fund, where he managed billions in assets. He used the alias, he said, because his bosses would fire him if they knew about YouPorn. He said he wasn't the owner of the site anyway. He said it was founded by "a German" who wrote the underlying software and now runs the site's day-to-day operations.

Still, Jones seemed proud of YouPorn. "People have been telling me that this site would die and the traffic would go away, and they've all been wrong," he said. "When a new model enters the market and impacts other companies' business by 15 percent of their revenue in a year, that's historymaking.

"Porn is recession-proof," he went on, "so if other companies' sales are going down, there's a reason. If the reason is the world saying 'We like to blast ourselves over the internet,' and the consumers of the world saying 'We like the amateur stuff better,' then that's significant. You could call it a revolution." He liked the sound of that. "Sure, why not?"

It turns out there is a Stanford alum named Stephen Paul Jones. But he's fortyish, not 27, and he lives in South Lake Tahoe, California, not Newport Beach. In the past two decades, this Stephen Paul Jones seems to have had no connection to the adult-entertainment business. Public records show that he was involved in a handful of security companies. According to Stanford alumni records (he earned his M.B.A. last year), he enjoys skydiving, stunt piloting, and snowboarding.

Meanwhile, the man who says he's 27 and uses Jones as an alias has stopped returning my calls. So I drive north to Lake Tahoe.

I knock on the door of a lodgelike three-story house with an enormous backyard. A blond, barrel-chested man answers, an entourage of children in tow. I tell him my name and ask to speak to Jones. "Wrong house," he says, as his face goes hard. His wife asks what this is about. I say I am a reporter writing about an internet company. "Oh," she says and gives him a look.

He hustles his family inside, grabs a pack of cigarettes, and comes back outside to yell at me. And from the minute he starts talking, I recognize his voice and his patterns of speech. This is the man I spoke to on the phone. This is the same Stephen Paul Jones.

Jones confirms this, apparently without meaning to, saying he knew during our phone conversation that I had an agenda because I told him that I didn't like porn. (I told him no such thing.) He threatens to sue me, saying he has "Google's lawyers." Then he asks if we can talk somewhere farther away from his home. He drives his S.U.V. about a mile down the road, with me following. For the next 2½ hours, in a diatribe that is always convoluted and occasionally hostile, he keeps returning to one theme: his amazement at the sheer number of people who visit YouPorn every day. And he repeatedly insists that he is not the site's owner.

But in his emails to Vivid executives, Jones had described himself as "the decisionmaker at YouPorn" and said that he and his Malaysian partner, Zach Hong, "own 100 percent of the company." (Hong, when reached at his home in Australia, confirmed his involvement with YouPorn but declined to answer further questions.) In these emails, Jones sounded like a no-nonsense M.B.A. with an articulate, if familiar, vision for growing his Web 2.0 company. Among other things, he said he would follow "the Skype model" and cited a quote he attributed to one of Skype's founders: "If we have 100 million users, and if just 1 percent of them give us $10 per month, we will have $120 million in revenue."

Now, though, leaning against my car on a dark country road, Jones refuses to answer the most basic questions about the financial particulars of YouPorn or his plans for its future. As the conversation wears on, he sounds proud of the site one minute and worried about tarnishing his family's reputation the next. After all, he says, he has five kids. He seems deeply conflicted about being in the sex business, much less a mastermind of the most popular adult site in the world.

Back in the Valley, Vivid's Hirsch says that while he envies YouPorn's traffic, he has no plans to buy the site, mainly because of the legal exposure associated with hosting user-generated pornography. But he also says that he can't figure out how to make money through YouPorn and that it would be inconsistent with his strategy of focusing on high-end feature films. A.E.B.N. was also approached by Jones, says an executive there, and passed on YouPorn too.

According to several industry executives who say they would have heard otherwise, YouPorn hasn't been sold. After our conversation near his home, Jones continued to deny that he owns the site.

As this issue went to press, YouPorn's Alexa rank was 51—and rising.