Cyber Monday 2010 - Sales Estimates

Amplify’d from www.comscore.com

Cyber Monday Surpasses $1 Billion in U.S. Spending as Heaviest Online Shopping Day in History

Cyber Monday Shows 16 Percent Increase vs. Year Ago with Half of Online Spending Coming from Work Computers

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 29 days of the November – December 2010 holiday season. For the holiday season-to-date, $13.55 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. Cyber Monday reached $1.028 billion in online spending, up 16 percent versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold.

2010 Holiday Season To Date vs. Corresponding Days* in 2009 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. Millions ($) 2009 2010 Percent Change November 1 – 29 $12,008 $13,553 13% Thanksgiving Day (Nov. 25) $318 $407 28% Black Friday (Nov. 26) $595 $648 9% Weekend (Nov. 27-28) $805 $886 10% Cyber Monday (Nov. 29) $887 $1,028 16% *Corresponding days based on corresponding shopping days (November 2 thru November 30, 2009)

Cyber Monday Sales Growth Driven by Increase in Spending per Buyer

Cyber Monday’s 16-percent growth in sales versus year ago was driven primarily by an increase in average spending per buyer (up 12 percent) while the number of buyers on Cyber Monday grew by a lower 4 percent to 9 million. The average spending per transaction grew 10 percent to $60.05, while the total number of transactions increased 6 percent to 17.1 million. Breakdown of Cyber Monday Spending Growth Cyber Monday 2010 vs. Cyber Monday 2009 Total U.S. – Home/Work/University Locations Source: comScore, Inc.   Cyber Monday 2009 Cyber Monday 2010 Percent Change Dollar Sales ($ Millions) $887 $1,028 16% Buyers (Millions) 8.7 9.0 4% Dollars per Buyer $102.19 $114.24 12% Dollars per transaction $54.83 $60.05 10% Transactions (Millions) 16.2 17.1 6% Transactions per Buyer 1.86 1.90 2% Buying at Work Drives Cyber Monday Spending Nearly half of dollars spent online at U.S. Web sites originated from work computers (48.9 percent), representing a decline of 3.8 percentage points from last year. Buying from home comprised the majority of the remaining share (45.4 percent) while buying at U.S. Web sites from international locations accounted for 5.8 percent of sales. Breakdown of Cyber Monday Spending Growth by Location Cyber Monday 2010 vs. Cyber Monday 2009 Total U.S. – Home/Work/University Locations Source: comScore, Inc. Cyber Monday 2009 Cyber Monday 2010 Point Change Home (incl. University) 41.6% 45.4% 3.8 Work 52.9% 48.9% -3.8 International 5.8% 5.8% 0.0 Total 100.0% 100.0% N/A “Since its inception, e-commerce activity has been driven heavily by people making online purchases while at work, an effect that is magnified on Cyber Monday as people return to their desks after the Thanksgiving holiday weekend,” added Mr. Fulgoni. “While online shopping from work originally occurred to take advantage of broadband speeds that people lacked at home, it was widely believed that this would decline markedly as home broadband connectivity increased. The fact that spending from work remains so prevalent suggests other explanations. It is more likely that consumers continue to shop from work primarily because by doing so they are able to shop for holiday gifts while minimizing the risk that their children, spouses and significant others might see what Santa will bring .” Weekly Online Holiday Retail Sales About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo. Read more at www.comscore.com

 

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