Spotibot
Spotibot is incredibly simple: just plug in an artist (or number of artists), tell it how many tracks you want it to return, and it'll spit out a playlist of similar songs for you to try out. From there, you can just drag and drop the playlist right into Spotify and start listening. If you don't want to limit your recommendations to a certain band, you can even link Spotibot with your Last.fm profile and just have it create generic playlists based on all the music you listen to. The playlists can be up to 50 songs in length, and you can even tell it to favor more popular tracks if you so wish, as well as remove tracks or add more similar tracks with the plus and "x" buttons.
That alone is very cool, but Spotibot has a few other features that go above and beyond the call of duty: you can mention them on Twitter with the name of a band (e.g. "@spotibot similar to John Mayer") and it'll reply back to you with song suggestions ("Try 'Realize' by Colbie Caillat"). You can also install a Greasemonkey script that will redirect all Spotify links to a page with more information about the tracks contained with that playlist, as well as the ability to import your loved Last.fm songs into a Spotify playlist of their own.
TruShuffle
TruShuffle pulls data from Last.fm to create a personalized recommendation playlist in Spotify. Its main advantage over Spotibot's similar Last.fm functionality is that you don't have to import anything more than once, you just need to scrobble tracks to Last.fm. TruShuffle will share a playlist with you in Spotify and add tracks to it based on your listening habits, which is awesome. You can adjust settings on their web page, like how similar you want the music to be, and you can also grab their desktop client for more settings and statistics.
You have to create an account for TruShuffle, but it takes about two seconds and doesn't even require an email address. Just plug in the username and password you want, connect it to your Last.fm username, and it'll give you a playlist to subscribe to in Spotify. You don't have to ever visit the site again, if you don't want to—once you've set it up, your TruShuffle playlist will keep updating as you listen to more music on Spotify (though the settings on their site are pretty handy).
Spotiseek
Spotiseek is very similar to Spotibot, with some slight interface changes. You can type in any artist to generate a playlist of similar music, then drag that playlist into Spotify. However, on the playlist page, it has two handy "more artists" and "new tracks" buttons, which will re-generate the playlist for you in one click—either with new similar artists, or new tracks from the same artists. You can also replace single tracks by clicking on the "Replace" button next to a song. Like Spotibot, you can prioritize popular tracks as well. The two services are quite similar, with very minor differences. For example, Spotibot lets you create playlists based on multiple artists, but Spotiseek gives you a bit more control over generating new playlists. Personal preference will determine which of these you use, so give them both a look.
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