Saturday, October 16, 2010

The Evolution of Corporate Logos - 2010


Wednesday, October 13, 2010

Celebrity Voices in Car Commercials - 2

Amplify’d from www.autotrader.com
Wait, I Know That Voice... Car Commercial Celebrity Voiceovers

Chevrolet – Tim Allen

Yes, that's Buzz Lightyear you're hearing in the new Chevy Cruze ads that launched September 7. The Golden Globe winner (for Home Improvement) is the most recent star to do automotive voice over.

Does a voice that's known as a toy robot make you want to drive? Listen here.

 

Mercedes-Benz – Jon Hamm

The Mad Men star (and Golden Globe winner) is the perfect choice for a commercial because we know his voice as authoritative when it comes to pitching a product–his TV character is the ad man. His relationship with Mercedes began earlier this year with the Eco S400 ad that debuted during Oscar weekend in March.

Hear if Don Draper has you sold.

 

Lexus – Maurice Lemarche

You may not know Lemarche's name, but you'd know his voice if you're a primetime cartoon fan. The current voice behind Lexus lends his voice to Futurama and has been on numerous episodes of The Simpsons and he voiced the character of Alec Baldwin in Team America.

See if you recognize the voice.

 

Honda – Kevin Spacey

This two-time Oscar winner is one of Hollywood's most talented actors. Though he stumbled over words as Verbal Klint in The Usual Suspects, his voice is smooth and unwavering in Honda's ad campaign.

Hear Spacey's crisp, down-to-earth words here.

 

Hyundai – Jeff Bridges

Hyundai must be glad it tapped this year's Oscar winner to be its voice. The Crazy Heart actor sounds approachable and knowledgeable in the ads. During Oscar season, his ads couldn't air, so the company used backups such as David Duchovny and Richard Dreyfus.

Does Bridges sing too? Hear for yourself.

 

Nissan – Robert Downey Jr.

Downey seems to do no wrong these days. This three-time Golden Globe winner isn't new to voice-over: he did a character on an episode of Family Guy. Nowadays he can be heard in Nissan ads, using his upbeat inflection in an oh-so-subtle way.

Does Sherlock bring the point home? Hear here.

 

Volkswagen – Bronson Pinchot

You probably know him as Balki Bartokomous from the sitcom Perfect Strangers. The New York-born actor is known for his accents; and he uses his talents as the voice of Max, the restored 1964 VW Beetle in the Das Auto campaign for the German company (the spot below also guest stars Sideways star Thomas Haden Church as a laid-back VW Microbus).

Does his voice make you want to do the Dance of Joy?

 

Volkswagen – Ron Livingston

Pinchot isn't the only voice for Volkswagen. Livingston, best known as the star of Office Space, also lends his practical and friendly voice to the car company's ads.

Listen to what approachable sounds like.

 

BMW – Will Lyman

Lyman's masculine, authoritative tone usually takes us through in-depth documentaries on the PBS series Frontline, but he also uses that same refined speech to tell audiences about BMW. And Dos Equis beer.

Hear why his polish fits cars, social issues and the most interesting man in the world.

 

Dodge – Michael C. Hall

Golden Globe-winning Dexter actor, Hall, hasn't been on the A-list for long (he came to attention as David Fisher on Six Feet Under), but he's already using his deep, rich voice for the Dodge brand.

Hear if he should change the C. in his name from Carlyle to Charger.

 

Ram Trucks – Sam Elliot

How do you know that voice describing Ram trucks? Most likely from "Beef, it's what's for dinner," the ad from the American Beef Council and "Only You can Prevent Forest Fires" as Smokey the Bear. He's been in dozens of movies and voiced as many commercials.

Hear the iconic smoky voice here.

 

Infiniti – Liev Schreiber

Schreiber has used his refined, Tony Award-winning voice for Infiniti commercials over the past seven years. You may not have noticed his bravado before, but you'll undoubtedly hear it now.

Get an earful from Naomi Watts's beau.

 

What's missing? Women. Although BMW used Patricia Clarkson in the past, and Cadillac ads featured Kate Walsh, the current crop of TV spots is missing female voices. We'll enjoy the men in the meantime, but will keep our ears peeled for the sultry, sexy sirens' voices.








author photo


Meg Hemphill
is a Los Angeles-based lifestyle writer who covers the good life: style, food, automotive, travel and entertainment. When it comes to cars, it's less about the nuts and bolts and more about the aesthetic, luxury and occasional practicality. A former editor at InStyle, she writes for the Huffington Post and a variety of other publications.

Read more at www.autotrader.com
 

Pictures That Don't Need to Be Taken, Ever...


Saturday, October 09, 2010

Google's Secret Automated Cars

Amplify’d from techcrunch.com

Google Has A Secret Fleet Of Automated Toyota Priuses; 140,000 Miles Logged So Far.

As they’ve revealed on their blog today, Google has developed a technology for cars to drive themselves. And they haven’t done it on a computer, or in some controlled lab, they’ve been out on California roads testing this out. “Our automated cars, manned by trained operators, just drove from our Mountain View campus to our Santa Monica office and on to Hollywood Boulevard. They’ve driven down Lombard Street, crossed the Golden Gate bridge, navigated the Pacific Coast Highway, and even made it all the way around Lake Tahoe. All in all, our self-driving cars have logged over 140,000 miles. We think this is a first in robotics research,” Google engineer Sebastian Thrun (the brainchild of the project who also heads the Stanford AI lab and co-invented Street View as well) writes.

Further, The New York Times, which has a bit more, says a total of seven cars have driven 1,000 miles without any human intervention (the 140,000 mile number includes occasional human control, apparently). These cars are a modified version of the Toyota Prius — and there is one Audi TT, as well.

So how does this work? The automated cars use video cameras, radar sensors, and a laser range finder to locate everything around them (these are mounted on the roof). And, of course, they use Google’s own maps. But the key?

This is all made possible by Google’s data centers, which can process the enormous amounts of information gathered by our cars when mapping their terrain.

Google says it gathered the best engineers from the DARPA Challenges (an autonomous vehicle race that the government puts on) to work on this project. They also note that these cars never drive around unmanned in the interest of safety. A driver is always on hand to take over in case something goes wrong, and an engineer is always on hand in the car to monitor the software. Google also says they’ve notified local police about the project.

Google notes that 1.2 million people are killed every year in road accidents — they think they can cut this number in half with the tech. It will also cut energy consumption and save people a lot of time.

See more at techcrunch.com
 

Consumer Reports: Brake Pads - What to Look For

Amplify’d from www.consumerreports.org

Brake pads: What to look for


What you should know when having brake servicing done.





Last reviewed: April 2010



While the federal government sets performance standards for brake systems in new vehicles, there are no government regulations
covering replacement brake pads. Given that a large percentage of consumer complaints to the National Highway Traffic Safety
Administration (NHTSA) involves brakes—and the brake system is one of the most critical elements of vehicle safety—it's important
to understand the choices consumers face when taking their vehicles to a brake shop. The cheapest brake job may compromise
safety, and the most expensive parts may not make your vehicle any safer than the standard part.


Servicing brakes 25 years ago required few decisions other than choosing a mechanic. Disc and drum brakes used only two types
of friction materials—semimetallic and asbestos. The mechanic simply replaced the old pad or shoe with the same type. Aftermarket
suppliers rarely offered different performance grades or price points for either type of pad.


Today, however, asbestos has been all but eliminated, because it can't meet contemporary cars' higher performance standards
as well as concern over health hazards from asbestos dust. Automaker suppliers have developed additional friction compounds,
and the aftermarket now offers a dizzying array of replacement brake products under dozens of brand names.


The different friction materials in use today often have design compromises. While one may offer superior heat transfer—and
therefore better braking performance—it may also be noisier and more prone to depositing unsightly brake dust on the wheel
rims. Another friction compound may have a soft feel, and work quietly, but wear out much more quickly.


Do you need new brake pads?


Usually, the first sign of excessive brake-pad wear is a high-pitched squealing.This sound comes from a soft-metal wear indicator
that rubs against the brake rotor to alert the driver that a change is needed. Other symptoms can include the vehicle pulling
to one side under braking, the brakes grabbing or vibrating, and the brake pedal feeling softer to depress. A grinding sound
means that replacement is overdue and the worn brake pads may be damaging the brake rotors. Always check the owner's manual
for any brake-related recommendations, including pad replacement intervals.


Types of brake pads


There are four general types of brake pads for cars and trucks:


Semimetallic: This formula, containing about 30 to 65 percent metal, typically includes chopped steel wool or wire, iron powder,
copper or graphite mixed with inorganic fillers, and friction modifiers that bond all the ingredients together. These pads
are more durable and have excellent heat transfer, but also wear down rotors faster, can be noisy, and may not perform optimally
at low temperatures.


Nonasbestos organic: Sometimes listed as organic or NAO, this type of pad is made from fibers, such as glass, rubber, carbon,
and Kevlar, with filler materials and high-temperature resins. These pads are softer and create less noise, but they wear
faster and create more dust.


Low-metallic NAO: These are made from an organic formula mixed with small amounts (10 to 30 percent) of copper or steel to
help with heat transfer and provide better braking. With the added metal, there is more brake dust and they may be slightly
noisier.


Ceramic: These are composed of ceramic fibers, nonferrous filler materials, bonding agents, and possibly small amounts of
metal. Lighter in color and more expensive than other brake pads, ceramic pads are cleaner and quieter, and offer excellent
braking characteristics without wearing down the rotors.


How to choose


While a large selection brings down prices, consumers can be confused by slick packaging, clever brand names, and pushy mechanics.
Some consumers are even unaware that asbestos replacement pads are still available. Unlike foods that have ingredient labels,
brake pads have no content labeling. In fact, the formulas are highly guarded secrets and can vary even within a manufacturer's
own line, depending on what type of vehicle the pads are intended for. Full-size pickups, for instance, may need more metal—for
additional stopping power and reduced brake fade—than compact cars, which can use organic materials just as effectively.


Most manufacturers offer a range of pads for each application, but consumers shouldn't be fooled into believing it's always
a good-better-best choice. Nor will a family be safer with the most expensive replacement pad. The standard pad, if certified
(see below), should meet the demands of normal driving. Upgraded pads for normal driving will likely be noisier, produce more
dust, and possibly respond with a harder pedal feel. But if you tow, carry heavy loads or numerous passengers often, live
in hilly or mountainous areas, or have a daily commute down a steep grade, you should consider an upgraded or severe-duty
pad.


What's the price difference? We looked at the line of pads from one major company for a late-model Chevrolet Tahoe. The standard
pad retailed for $68 per set (enough to cover two wheels) followed by an upgraded version at $87 and a severe-duty set at
$98. Ceramic pads are more expensive ($120 for the Tahoe), but the advantages may be worth the extra money to many, especially
those with custom wheels. Ceramic pads will help solve noise and dust problems as well as offer excellent stopping performance
and comfortable pedal feel.


Look for a certified label


New vehicles must meet federal performance standards—a minimum stopping distance in a variety of situations under a specified
pedal effort. Many consumers assume all aftermarket replacement pads will perform just as well or better than factory parts,
but that's not necessarily the case.


In an effort to improve the customer's comfort level—and also to avoid future government regulations—brake manufacturers can
test and verify their products under two voluntary certification standards. Both are designed to ensure that replacement brakes
are as effective as original equipment, and consumers should make sure that any pads being installed on their vehicle are
certified.


The first is an independent proprietary program developed by Greening Testing Laboratories in Detroit called D3EA—which stands
for Dual Dynamometer Differential Effectiveness Analysis. This procedure tests front and rear friction materials together
on dual dynamometers, then simulates vehicle weight and speed through a computer program to measure braking effectiveness
and balance for different applications. D3EA was introduced in 1996, and among the first aftermarket companies to achieve
D3EA certification were ACDelco, NAPA, Raybestos, and Satisfied.


The Brake Manufacturers Council (BMC) has a second certification standard called BEEP, or Brake Effectiveness Evaluation Procedure.
BEEP testing is conducted on a single dynamometer, and the numbers are washed through a computer program to compare brake
performance with federal standards for new vehicles. The BEEP approval seals appear on packaging as manufacturers submit products
for certification.


The D3EA tests are proprietary and more expensive, but they're also completely independent and tougher to pass. Brake manufacturers
have contended that most consumers change only the front or rear brakes at one time, so a concurrent dual test is unnecessary.
But, according to officials from Greening, NHTSA tests in the 1980s concluded there was a significant reduction in braking
performance when there was a differential between front and rear replacement pads as compared with original factory parts.
That report provided some of the motivation for the brake industry to begin seeking a certification standard before the federal
government issued regulations for replacement pads. The obvious concern over BEEP testing is that the manufacturers themselves
oversaw the development of the certification standards. While the program received input from the Society of Automotive Engineers
and actual certification is currently conducted at an independent laboratory, BMC members can conduct similar tests on their
own single dynamometers and compute the numbers.


Consumers must remember that not all of an aftermarket manufacturer's lineup gets certified, only pads designed for a specific
vehicle that passed the designated test. Also, since the D3EA tests are expensive, manufacturers may test just the standard
line for a particular vehicle. One can assume then that any upgraded line from that same manufacturer will meet the test standards.
That's why heavy duty or the new ceramic pads may not carry the seal. The best advice is to look for manufacturers that aggressively
test their standard line, then move up in grade if you need more performance or seek other advantages such as minimal wheel
dust.

Read more at www.consumerreports.org
 

Monday, October 04, 2010

Tennessee County’s Subscription-Based Firefighters Watch As Family Home Burns Down

Amplify’d from thinkprogress.org

Tennessee County’s Subscription-Based Firefighters Watch As Family Home Burns Down

ene Cranick’s home caught on fire. As the Cranicks fled their home, their neighbors alerted the county’s firefighters, who soon arrived at the scene. Yet when the firefighters arrived, they refused to put out the fire, saying that the family failed to pay the annual subscription fee to the fire department. Because the county’s fire services for rural residences is based on household subscription fees, the firefighters, fully equipped to help the Cranicks, stood by and watched as the home burned to the ground:


Imagine your home catches fire but the local fire department won’t respond, then watches it burn. That’s exactly what happened to a local family tonight. A local neighborhood is furious after firefighters watched as an Obion County, Tennessee, home burned to the ground.


The homeowner, Gene Cranick, said he offered to pay whatever it would take for firefighters to put out the flames, but was told it was too late. They wouldn’t do anything to stop his house from burning. Each year, Obion County residents must pay $75 if they want fire protection from the city of South Fulton. But the Cranicks did not pay. The mayor said if homeowners don’t pay, they’re out of luck. [...]


We asked the mayor of South Fulton if the chief could have made an exception. “Anybody that’s not in the city of South Fulton, it’s a service we offer, either they accept it or they don’t,” Mayor David Crocker said.

A local newspaper further pressed Mayor Crocker about the city’s policy, which has been in place since 1990. Crocker, a Republican who was elected in 2008 and serves with a county commission where every seat is also filled by a Republican, likened the policy to buying auto insurance. The paper said he told them that, after all, “if an auto owner allowed their vehicle insurance to lapse, they would not expect an insurance company to pay for an unprotected vehicle after it was wrecked.”

Read more at thinkprogress.org