Thursday, February 23, 2012

The “No-Spend Day” Challenge



The "No-Spend Day" Challenge

The other day I was listening to some stock-picking gurus review several of their favorite picks. One of them mentioned Visa and Mastercard as one of their favorite companies given the "new, electronic economy."
They went on to say, "I mean, think about it. Does a day go by that you don't use your credit card four or five times a day? Coffee shop on the way to work, lunch, grocery store and gas station on the way home."
I suppose they are right; we do seem to use our credit and debt cards several times a day. I guess we could just as easily use cash. Well, maybe not just as easily – after all, those card readers at the gas pump are pretty convenient.
The question is, would we spend cash so easily? The bigger question is, why are we consuming so many things every single day? Can we not go a day without buying something? That's the question I've been asking myself lately, and I've made it sort of a challenge.
A "No-Spend" Wednesday
Yesterday was a good example. We had breakfast at home, as we typically do. No stops by Starbucks on the way to work. At work, I drank water and avoided the vending machine (not hard to do since I'm trying to eat better, but the occasional diet soda is still my weakness).
Lunch was a brown bag from home – a roast beef sandwich, a portion of cottage cheese and a water. After dinner at home I ignored the the blitz of "deals" that often hit my inbox – Amazon's deal of the day (yeah, the 32BG thumb drive for $22 was tempting), a $1.99 movie rental opportunity, etc.
Fortunately, my wife agreed to a "No-Spend Day," too, so her and the kids made it a point to avoid some of the infrequent treats they enjoy throughout the week like the once-a-week visit to Sonic after school to grab a half-priced drink. Sure, it would have only cost them a couple dollars, but we were making a point not to spend any money. Not even $1.00!
Lessons Learned from a No-Spend Day
The exercise has made us more aware of two things: we have a lot of little money leaks in the average day. And two, we need to find more activities that don't cost money. My kids are ahead of the adults on this one – theyhave already asked about going to the library this weekend to stock up on some new reading material.
The weather has improved to the point where doing things like taking a picnic to the park once again sounds enjoyable. My son has asked me to start taking him fishing (a sneakily expensive hobby, but very low cost once you have the basic equipment).
We are also on the lookout for things to do nearby that don't cost much, or are absolutely free. These may be community events or events sponsored by local businesses. Check the Living or Community section of your local newspaper to find out what's happening in your area.
So, to wrap things up, I challenge you to schedule a no-spend day in the very near future. It's sort of like a fast, but instead of giving up solid foods you'll be giving up spending money, just for a day.
You may find that by stringing a few no-spend days together, or dedicating a day of theweek as a "no-spend day" every week, helpsyousignificantly reduce your monthly expenses.

Educate Yourself: Daily Brainwashing Techniques



While it's pretty unlikely that you're a target of deliberate brainwashing, it is likely that you're subject to some of the common techniques associated with the less-than-ethical practice. Here are a few common methods you encounter on a regular basis and what you can do to avoid them.
First things first, what is brainwashing exactly? Wikipedia offers a concise definition:
Mind control (also known as brainwashing , coercive persuasion, mind abuse, thought control, or thought reform) refers to a process in which a group or individual "systematically uses unethically manipulative methods to persuade others to conform to the wishes of the manipulator(s), often to the detriment of the person being manipulated".
Basically, it's a form of extreme manipulation. We often associate the practice with cults and don't consider its presence in everyday life, yet the techniques used in brainwashing are frequently leveraged by advertisers, news networks, politicians, and others. Alex Long, writing for hacking blog Null Byte, provides an outline of some of the most common brainwashing techniques . Here are the most notable:
  • The manipulator offers you a number of choices, but the choices all lead to the same conclusion.
  • The same idea or phrase is frequently repeated to make sure it sticks in your brain.
  • Intense intelligence-dampening is performed by providing you with constant short snippets of information on various subjects. This trains you to have a short memory, makes the amount of information feel overwhelming, and the answers provided by the manipulator to be highly desired due to how overwhelmed you feel.
  • Emotional manipulation is used to put you in a heightened state, as this makes it harder for you to employ logic. Inducing fear and anger are among the most popular manipulated emotions.
When reading this list, you're likely able to think of a few examples of these techniques. News channels and political parties often repeat a consistent message when they want to get their point across. Short snippets of information is also a common tactic on news networks. Advertisers love to offer choices that all lead to their product, and emotional manipulation is common in people you'll encounter as well as in most forms of media—even seemingly (and sometimes actually) harmless mediums like film. These techniques are everywhere. They aren't turning you into a zombie, but they are informing many of your choices. The good news is that you can avoid them if you're proactive.

How to Avoid Brainwashing Techniques

Avoiding brainwashing techniques often involves avoiding the brainwashers themselves, but this is next to impossible. Taking advertising as an example, you can't avoid them all and attempting to do so can be rather expensive if you still want to watch television and movies. Your best bet is to cut out what you can and, when you can't, seek balance. Finding balance is often easiest by simply providing yourself with the information you need. All you need to do is the following:
  1. Identify the manipulative message you've received.
  2. Find an opposing message, whether it's manipulative or not. Also attempt to find the most neutral and unbiased account of that same message.
  3. Compare your different sources and decide how you feel.
Brainwashing, whether mild or extreme, is possible in a large part due to isolation. If you only hear the brainwashed message on a regular basis, and rarely (or never) expose yourself to alternatives, you're going to be far more likely to accept what you hear without thinking. If you want to avoid the brainwashing techniques discussed in this post, your best bet is to surround yourself with a spectrum of information rather than simply settling for the message that makes you feel comfortable. After all, that's often what the message is aiming to do.
For more on manipulation, check out our posts on manipulation in advertising ,emotional manipulation , and planting ideas in someone's mind .

How To: Resist Rising Food Prices (CPI)



Once your start tracking your spending and living on a budget, unmanaged food and dining expenses often reveal themselves to take a large piece of the pie. Spending money on quality food is part of a healthy life and for many Americans, dining out is a form of leisure and a break from cooking and cleaning.
Did your income increase by 4.8% last year? Food costs did, and according to the United States Department of Agriculture (USDA), you will see an additional 3.5% increase in 2012. The best way to avoid budgeting hiccups from increased food prices (without succumbing to a life of extreme couponing or Ramen noodles) is to plan for food price increases before they become a budgeting issue.

Avoid Trading Down Traps

Eliminating eating out altogether is one way to avoid restaurant food cost increases, but given current diner demand, that shift is not entirely realistic. In its report Demand for Food Away From Home , the USDA estimates that if incomes rise by 1% annually through 2020, spending at full-service restaurants will increase nearly 15 percent by 2020.
While your budgeting instinct may be to choose mass market restaurants that offer "kids eat free" and "buy one, get one free" style offers, remember that "chain" doesn't always mean "cheap."Restaurant expert, Bill Marvin, says chain restaurants are two to three times more profitable than independent operations and Nation's Restaurant News expects that Buffalo Wild Wings, Olive Garden, Red Lobster, Longhorn Steakhouse and Texas Roadhouse may all increase menu prices by at least two percent in 2012.
When you're striving to eat out on a budget, identify the number you're willing to spend, including tip, before you ever choose the venue. Check out menus online beforehand and consider the true cost of the meal, including the gas money you'll spend driving there, wait time, food quality, experience and whether portions are large enough to share or take home. Avoid restaurants that require sides to be ordered a la carte and limit dining in steakhouses when you're on a tight budget, as the USDA reports that beef prices are up as much as 10% this year, thanks to droughts.

Don't "Read" the Menu

Just as stores arrange merchandise to entice impulse buys , "menu engineers" configure items and name dishes creatively to draw you to the most profitable dishes. Featured dishes that are placed above the midline and to the right of the page are typically higher-priced items that the restaurant wants you to order. A recent study by San Francisco State University Professor, Sybil Yang, also revealed that diners tend to read the menu like a book, first selecting an entrĂ©e and then building a "meal story" around it, complete with appetizers, dessert and drinks. To stick to your budget, identify a single item you would like to order and then put the menu away.

Use Social Media

Restaurants commonly offer Twitter, Facebook, Google+ and FourSquare users opportunities for savings or a free menu item if they participate in a social media exchange or sign up for periodic emails. Connect with your favorite venues online to find savings. If you live in one of its participating cities, Restaurant.com may also offer as much as 50% off on select eateries.

Profit From Buyer Remorse

Daily deals can be a gateway to unnecessary spending but when it comes to dining out, deal reseller sites can be a great way to unearth savings. Sites like CoupRecoup and DealsGoRound allow you to buy someone else's unwanted impulse daily deal buy, often for less than the original deal cost.

Use credit cards strategically.

You probably know that using a rewards credit card is a good way to get a little money back for your spending (only if you pay it off in full, of course) but Odysseas Papadimitriou, CEO at CardHub, also suggests "the island approach" to maximize savings. This strategy involves using a couple of different rewards cards in tandem. For example, if you dine out frequently, use the card that rewards the most for that activity but use it exclusively for dining out. If you've identified a separate card that rewards top dollar for grocery purchases, use it every time you're at the grocery store.

Don't pay for packaging.

Many rising food prices are unavoidable but you still can control exactly what you're putting your money towards. Explore alternative ways of shopping that will ensure you're paying for quality food, versus packaging, marketing and fuel costs. Natural foods chef,Amanda Skrip, suggests buying grains, beans, flours, nuts, seeds and dried fruit in bulk bins. If you need a small amount of a spice you rarely use, buy a pinch from the bulk aisle versus wasting money on a whole jar that will go unused.
Skrip also recommends being flexible with your produce selections; in-season, local items will be more affordable due to higher supply and lower fuel costs. Dairy, meat and produce sold through local, organic co-op and community supported agriculture (CSA ) groups are another alternative to overpaying for a lower quality product at the grocery store. Check out LocalHarvest.com to search for groups near you and find links to online suppliers.

Infographic: Dream On - Why Quality Sleep is Important


February 21, 2012 4:45:04 PM

Infographic: Dream On - Why Quality Sleep is so Important

www.mint.com



Saturday, February 18, 2012

Top 10 Downloads That Enhance Mac OS X's Built-In Tools



Mac OS X has a ton of great features, but there's always room for improvement. Many developers have felt the same and created a bunch of great apps to enhance OS X's capabilities. Here are our top 10 apps that can power up your Mac to the next level.
Wish this post was about Windows downloads? It was last week !

10. unDock


When you have a bunch of drives connected to your Mac—whether they're mounted via the network or physically attached—it can be annoying to have to manually go through and eject them all. UnDock solves that problem by adding a global hotkey, plus an option in your menubar, to eject them all at once. This is super helpful when you're running out the door and need to disconnect everything safely and quickly.
Download unDock

9. TotalTerminal


Previously known as Visor, TotalTerminal is an enhancement to Terminal, the OS X command line app, that makes a terminal window drop down from underneath your menubar on command. You just pick a shortcut, press the relevant keys, and a Terminal window will drop down. It works just like any standard Terminal window, allowing you to add tabs and choose a style.
Download Total Terminal

8. RestoreMeNot


OS X Lion brought us Restore, a great feature that lets you reboot your Mac and watch all your apps restore themselves to the state they were in before you restarted. In many cases, this is very nice. With some apps, it can get kind of annoying. RestoreMeNot is a system preference pane that allows you to choose which apps will not restore when you reopen them or restart your computer.
Download RestoreMeNot

7. ITEM


OS X offers some really handy pre-configured function keys with its laptop and external keyboards, but some apps (like Adobe Flash) make use of function keys for their keyboard shortcuts. This means you either have to press the Fn key along with the desired function key at the top of your keyboard or temporarily turn off Apple's function key features in the Keyboard system preference pane. Both options aren't ideal, but Palua solves this problem by offering up a hotkey that toggles the mode of your function keys. If you need to switch modes often, this is an enhancement you should download.
Download Palua

6. HyperDock


HyperDock enhances your dock by adding several types of awesome previews. It can preview app windows, display iCal events, and even control iTunes. All you have to do is hover over a dock icon and it will work its magic. HyperDock also allows you to easily resize windows by holding down a modifier key and moving your mouse, can let you snap windows to the edge of the screen, and offers plenty of handy shortcuts to save you time.
Download HyperDock

5. ScreenSharingMenulet


ScreenSharingMenulet is one of my favorite enhancements in Mac OS X. It displays available machines on the network that can be controlled via Mac OS X's built-in screen sharing functionality (a.k.a. VNC ). You can also manually add remote computers so you can easily connect when you're away from your local network. It's a very simple utility, but if you do a lot of screen sharing it will become your new best friend.
Download ScreenSharingMenulet

4. Hyperspaces


Spaces is OS X's built-in virtual desktop feature, and it is pretty nice on its own. If you use it and love it, you'll want to check out Hyperspaces. It'll let you name your spaces, assign different desktop pictures to each space, add labels, and assign specific keyboard shortcuts as well. It also provides tons of built-in shortcuts so you can easily manage your spaces from the keyboard. If you want more out of your virtual desktops than OS X can provide, give Hyperspaces a try.
Download Hyperspaces

3. Cobook


Cobook is our top pick among the Address Book apps for OS X , but while it's definitely its own app it is also an enhancement to the OS X Address Book. Cobook uses the same data already in Address Book, but helps keep it up-to-date by syncing with social web apps like Facebook and LinkedIn. It also provides a quick access from your menubar and is smart enough to understand what you're typing. This makes it easy to add a phone number to a contact or search for specific information without having to worry about telling Cobook what you're typing. It makes contact management on your Mac much easier.
Download Cobook

2. Perian


Perian is known as the swiss-army knife for Quicktime because it takes Quicktime's paltry codec support and makes it capable of playing pretty much any video file you can throw at it. This not only boost Quicktime Player's capabilities, but any Quicktime-compatible application. Even if you use another player, such as VLC, it's really helpful to have Perian installed so OS X doesn't refuse to work with a video file when needed.
Download Perian

1. TotalFinder


Wish that the OS X Finder offered tabbed browsing, a dual-window viewing mode, was able to display folders on top of files in lists, and offered proper cut and paste support? TotalFinder does all of that, plus quite a bit more. If you're not satisfied with the Finder as-is, it's the best OS X enhancement you're going to find. It'll make your $18 poorer, but that's a small price to pay for a number of features the Finder has been lacking for many years.
Download TotalFinder

Friday, February 17, 2012

People's Tech Take Over - Infographic

People's Tech Take Over - Infographic


2012's Highest Paying College Majors



While some go to college to expand their mind and cultivate themselves, others have a far more mercenary goal in mind: They just want to make money. There's nothing wrong with either choice. However, the reason you choose to go to college will impact what major you decide to take. If you're looking to make a lot of money right out of college, these are majors you should look into. All figures are from PayScale.com.

Engineering

The data is clear: When you want to make a pile of money, you go into engineering. Seven of the ten top-earning majors are engineering majors, with all of the top six being engineering majors. The best-paid engineering majors are petroleum, chemical, electrical, materials, aerospace and computer engineering. Petroleum engineers start at about $97,000 per year and are making $155,000 by mid-career. The lowest-paid engineers in the top ten are nuclear engineers, who start at a paltry $65,000 and only early what entry-level petroleum engineers make by mid-career. Still, engineering isn't for everyone: You'd better be very good at math if you decide to make this your vocation.

Physics

In seventh place overall is physics. Physicists come out of college earning a respectable $49,800 per year, and are making a handsome $101,000 per year by mid-career. This is another place where you're going to have to be good at applied mathematics to even get through college, let alone make a career at. Still, for the person interested in working with their mind and their hands, this can be a a great choice of major. It can also be a good choice for those who want to teach, though graduate study would be required to teach at the college level.

Applied Mathematics

It goes without saying that this is another major where you need to be good at math. Mathematicians work in a variety of fields, including alongside many of the engineers and physicists mentioned above. It's common for mathematicians to work for the federal government at places like the National Institute of Standards and Technology and NASA. Mathematicians start out making about $52,000 per year but are earning around $98,000 by mid-career.

Computer Science

Different from computer engineering which deals with hardware, computer science is the discipline dedicated to computer software. It's probably not too surprising that computer science majors are among the top earning majors in the United States, or that they are highly employable. As the world increasingly becomes plugged in at all times (think mobile technology and the apps boom), computer science majors might not even need employment in many cases — they might be able to get by just by freelancing or by making their own products and selling them directly to the public. Computer science majors start out earning just over $52,000 per year and are earning $98,000 per year by the time they move into mid-career.

Economics

You've probably noticed a pattern by now: Virtually all of the top paying college majors require a lot of math. Economics is no exception to this rule, but it's probably the closest thing to a humanity that we've seen on the list so far. You'll definitely be reading a lot of stuff that isn't math when you pursue an economics degree, but you're also going to be crunching a lot of numbers. Still, it doesn't take an economics major to figure out that making $47,000 a year once you get out of college isn't bad and earning $94,000 annually at mid-career is nothing to sneeze at, either.

Statistics

Statistically speaking, people who are good at math earn more money than people who aren't. Statistics is a fascinating area of study and, like economics, resembles a humanity in some ways, specifically philosophy. In statistics you'll learn not just how to create statistical projects, but also what different types of statistics actually mean. The discipline is about a lot more than math — it's about learning what numbers say about the world we live in. Entry-level statisticians earn $49,000, with mid-career professionals making $93,000.

Picking A Major

No one is suggesting that you do something you hate for the sake of earning money. However, if you have any interest in the above areas, they're worth considering as majors. It will certainly help you pay off your student loans faster.

Kayak Partners With Trip Advisor




Kayak is boosting its hotel search today with the integration of hotel reviews from Trip Advisor into search results. Via an agreement with the reviews giant, Kayak will be integrating all all TripAdvisor reviews into the Kayak Hotel Search. Simply put, when you search for a hotel on Kayak, all of the over 60 million TripAdvisor reviews will be included in the KAYAK search results.
In October, Kayak launched a hotel Recommendations filter that allowed users to narrow results by expert recommendations, and pulled in reviews from Frommer's and Budget Travel. Users will also be able to filter search results by TripAdvisor as well, ticking off a box will filter out any non-TA reviewed properties.
When you filter hotels by Trip Advisor ranking, you'll see how many stars each hotel received on Trip Advisor, where the hotel rated overall (excellent, very good, average, poor etc.) and what the hotel's rank is on TripAdvisor in the destination. The feature will be launching in the US and the UK today will be rolling out globally and mobile apps soon.
Considering TripAdvisor's place as the leader in user-generated reviews in the travel space, this is a big content win for Kayak. After a search for what hotels are available for a given trip on Kayak, I tend to go to TripAdvisor afterwards to checkout which hotels had the best reviews in my price range. And Kayak says that most of its users exhibit similar behavior as well. Clearly, by incorporating these reviews in search results, Kayak is saving users time.
For TripAdvisor, the Kayak integration will certainly help spread the reach of the site's reviews into other travel portals. The financial terms of the deal were not disclosed. TripAdvisor also has similar deals in place. For example, Expedia already integrates travel reviews from TripAdvisor.
With the IPO on hold , Kayak has been heads down on product development over the past few months. In December, Kayak redesigned its iPad app and consolidated the app with its iPhone cousin. The company's website most recently got a big UI upgrade , creating a more universal and comprehensive consumer experience across all Kayak platforms: web, mobile web and apps. Kayak cleaning up and innovating as the companybattles with Google in the travel search space.

Essential Phrases to Get Optimal Service



What separates the ordinary shopper from an expert customer?
Is it the frequent-customer card they flash just before they make a purchase? Do they know the owner? Do they have a secret handshake?
Perhaps. But the longer I spend studying customer behavior, the more I think it's what they say that makes them ninja customers – not what they do.
Here are five things you should consider saying when you're at the store.

"Hi, my name is Chris."

The best customers always approach you in a non-threatening way. They greet you, they introduce themselves and maybe, most importantly, they ask for the name of the representative they're working with. That's important because it shows they intend to treat the employee like a person and expect to be treated like a person as well. (I know some expert shoppers who always read the employee's nametag and greet the person by name, even before they've had a chance to ask them if they're finding everything today. It's unbelievably disarming.)

"I'm a valuable customer."

You don't have to flash your double-titanium card to establish your value to the company. In conversations with an employee (in person, by phone or even by email) you can either refer to your past purchases or to your future intended purchases. The most forward-looking companies keep close records of your purchasing behavior (think Starbucks Gold card) but all it really takes is a few words – even hints – that you could be very valuable to the company. The business many not lower its prices for you but it will almost certainly give you the best possible service.

"Please and thank you."

Expert customers know that their most powerful weapon is politeness. It works well against apathy, disenchantment and boredom that you might encounter when you're dealing with an employee. Think of it as an extension of your friendly greeting. The ninja customers keep a positive attitude – even the ones who are not by nature positive people – because it benefits them. Don't lose that smile and never, ever lose your manners. Once those go out the door, employees tend to give you the bare minimum of service, if not attention.

"I'm loyal."

This is not quite the same thing as saying you're valuable, which an easily be achieved with some random references to your past purchases. Communicating the fact that you are, or would be, loyal to a business, is critically important. "I've been coming here since I was in school and I brought my kids here when they were old enough to walk," says that you are not the kind of customer they want to disappoint. It says you're loyal and that you're not afraid to tell people about it. It also says you're a customer for life. And, by the way, there's no reason to stretch the truth when it comes to your loyalty. You can always say that you have been loyal to other businesses in the past and that you hope you can be loyal to this business, too.

"I love telling my friends about great service."

In the 21st century, a customer with friends – lots of friends on Facebook, Twitter and Google – can be the best brand ambassador or every company's worst enemy. Letting a company know that you love talking to others about your experiences will guarantee that they give you the very best service possible. It shouldn't be that way, of course – every customer should be treated with the same deference – but employees are only human and if they think you could turn away hundreds or thousands of other customers if you're disappointed, they'll do their best to make sure you're notdisappointed.
In the end, talk may be cheap, but when you're a customer, what you say can mean the difference between getting the service you deserve – and being treated like a coupon-clipper.

OS X 10.8 - Gatekeeper's Additional Security Options



With the many updates and new features announced for the upcoming OS X release of Mountain Lion , one may have slipped by, but it's an important feature. It's also likely to become controversial.
Gatekeeper gives users some extra security when running third party software. Apple says Gatekeeper will help prevent users from "unknowingly downloading and installing malicious software." The system preference has three levels of security. One only allows you to install apps from the Mac App Store. A second level allows installation of apps from what Apple calls "identified developers." Apple is starting up a program that basically allows developers to have digital signing of their apps. The lowest level of security allows apps to be installed from any source, but OS X will warn you if the app is not digitally signed.
What Gatekeeper doesn't do is protect you against malware and viruses, which admittedly have not been a big problem on the Mac platform. Apple does have somebuilt in tools to identify potentially harmful programs, but sometimes the problems can get ahead of Apple implementing a solution. Of course, Windows faces similar challenges, but on a much larger scale.
Gatekeeper is in the recently released developer preview, but it is not activated.AppleInsider reports that it can be turned on by using the new OS X system policy control command-line tool "spctl(8)".
It will be interesting to see if Gatekeeper matures and adds features by the time Mountain Lion is released in late summer. We'll do a deeper dive on Gatekeeper and its possible implications for the Mac platform later on.

Bruce Schneier's Liars and Outliers: how do you trust in a networked world?



Bruce Schneier's Liars and Outliers : how do you trust in a networked world?

John Scalzi's Big Idea introduces Bruce Schneier's excellent new book Liars and Outliers , and interviews Schneier on the work that went into it. I read an early draft of the book and supplied a quote: "Brilliantly dissects, classifies, and orders the social dimension of security-a spectacularly palatable tonic against today's incoherent and dangerous flailing in the face of threats from terrorism to financial fraud." Now that the book is out, I heartily recommend it to you.
 
It's all about trust, really. Not the intimate trust we have in our close friends and relatives, but the more impersonal trust we have in the various people and systems we interact with in society. I trust airline pilots, hotel clerks, ATMs, restaurant kitchens, and the company that built the computer I'm writing this short essay on. I trust that they have acted and will act in the ways I expect them to. This type of trust is more a matter of consistency or predictability than of intimacy.
Of course, all of these systems contain parasites. Most people are naturally trustworthy, but some are not. There are hotel clerks who will steal your credit card information. There are ATMs that have been hacked by criminals. Some restaurant kitchens serve tainted food. There was even an airline pilot who deliberately crashed his Boeing 767 into the Atlantic Ocean in 1999.
My central metaphor is the Prisoner's Dilemma, which nicely exposes the tension between group interest and self-interest. And the dilemma even gives us a terminology to use: cooperators act in the group interest, and defectors act in their own selfish interest, to the detriment of the group. Too many defectors, and everyone suffers — often catastrophically.
Liars and Outliers: Enabling the Trust that Society Needs to Thrive